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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Georgia and how they change over time
See what factors influence KFC performance in the Georgia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Georgia
An analysis of KFC' competitors in the Georgia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
KFC's market performance in Georgia is at the 98th percentile, indicating a leading position. This suggests KFC captures a significant share of customer foot traffic compared to its peers. Competitors like Kneina, Umami, Puri Guliani, Chashnagiri, PIZZERIA OVER DOSE, and Berlin shaurma share a similar high percentile.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation.
McDonald's is the top competitor with 24.32% cross-visitation from KFC's customers. Other notable competitors include Wendy's (10.81%), Entrée (6.76%), Dunkin' (5.41%), and Domino's Pizza (4.05%). These brands attract a portion of KFC's customer base.
Traffic workload by hour (HoD) reveals peak operational times, enabling efficient resource allocation and staffing.
KFC in Georgia experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 7 PM (75.29%). There is almost no traffic between 3 AM and 9 AM. This distribution helps optimize staffing levels.
Understanding consumer segments enables targeted marketing, improving relevance and ROI of campaigns.
KFC customers in Georgia show a high affinity towards women, with an index of 95. Men index at 103. Generational analysis indicates high affinity among Gen Z (157), while Gen X (72) and Gen Y (81) are under-indexed.