Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Georgia and how they change over time
See what factors influence McDonald's performance in the Georgia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Georgia
An analysis of McDonald's' competitors in the Georgia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Georgia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong market presence compared to peers like Balcony Sighnaghi, Tsiskvili, and others.
Customer satisfaction reflects brand perception and loyalty. Tracking changes identifies areas for service improvement and customer retention.
Overall customer satisfaction for McDonald's in Georgia is 33%, a decrease of 10.9 percentage points year-over-year. Satisfaction varies by region, with Samegrelo-Upper Svaneti showing high satisfaction (85%) while Autonomous Republic of Adjara is significantly lower (25%).
Average check reveals customer spending habits and pricing effectiveness. Monitoring trends informs menu optimization and revenue strategies.
The average check for McDonald's in Georgia is 31.3 GEL, a 7.9% increase year-over-year. Lower Kartli has the highest average check at 34.1 GEL. This indicates increased spending per customer compared to the previous year.
Outlet count indicates market reach and accessibility. Changes reflect expansion strategies and regional investment priorities.
McDonald's has a varying number of outlets across Georgian regions. The Autonomous Republic of Adjara leads with 3 outlets, while Imereti has 2. Samegrelo-Upper Svaneti and Lower Kartli each have 1 outlet. This distribution reflects the brand's presence across different regions.
Identifying competitors highlights market rivalry and customer choice. Cross-visitation data informs competitive positioning and marketing efforts.
Wendy's is the top competitor for McDonald's in Georgia with a cross-visitation rate of 8.77%, followed by Dunkin' at 6.34%. Restaurant Pasanauri, KFC and ''Spice Garden''Indian & Halal Restaurant also show notable cross-visitation, suggesting shared customer bases.
Traffic workload by hour shows peak demand. Understanding the daily rhythms helps optimize staffing, promotions, and resource allocation.
Traffic workload for McDonald's in Georgia peaks between 2 PM and 8 PM, reaching its highest point at 6 PM (74.69). Traffic is lowest in the early morning hours, indicating when demand is reduced and less staff is needed.
Understanding segments by gender and generation helps target marketing. Affinity insights inform tailored messaging and positioning.
McDonald's in Georgia shows a high affinity with men (115) compared to women (77). Among generations, Gen X (108) and Gen Y (110) show high affinity, while Gen Z (64) is under-indexed. This data suggests marketing adjustments to better engage Gen Z customers.