Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Estonia and how they change over time
See what factors influence KFC performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Estonia
An analysis of KFC' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
KFC in Estonia holds a leading position in the Cafe & Restaurants industry with a market performance of 99, placing it in the top 1%. This indicates strong customer preference and a competitive edge. Performance peers are in the same range.
Customer satisfaction (CSAT) reflects loyalty. Tracking it helps identify areas for improvement and predict future growth.
KFC's overall CSAT in Estonia is 39%, a decrease of 9.4 percentage points year-over-year. Harju County shows 47% satisfaction, while Ida-Viru County is significantly lower at 22%. This reveals a concerning trend with dissatisfaction, especially in Ida-Viru.
Average check is a key revenue indicator. Monitoring helps optimize pricing, promotions, and menu offerings to boost sales.
The overall average check for KFC in Estonia is 15.4 EUR, a decrease of 6.9% year-over-year. Tartu County has an average check of 23.6 EUR. Harju County shows 12.8 EUR. Decreasing average check requires investigation.
Outlet count indicates market presence. Tracking helps assess brand reach and expansion strategy effectiveness.
KFC has 5 outlets in Harju County, and 2 in both Ida-Viru and Tartu Counties in Estonia. Harju County holds the majority of outlets, suggesting a strategic focus on this region.
Competitor analysis identifies key rivals. Understanding their draw helps refine positioning and capture market share.
The top competitors for KFC in Estonia, based on cross-visitation, are Hesburger (26.09%), McDonald's (19.57%), Shaurma Kebab (6.52%), Dodo Pizza (4.35%), and IKEA (4.35%). Hesburger and McDonald's show the highest overlap in customer visits.
Traffic workload patterns inform staffing. Knowing peak hours enables efficient resource allocation and improved service.
Traffic workload for KFC in Estonia peaks between 14:00 and 19:00, reaching nearly 60% of maximum. The lowest traffic is between 0:00 and 8:00. This data can help with staffing and operational adjustments.
Consumer segment analysis enables tailored marketing. Understanding preferences optimizes engagement and brand affinity.
KFC customers in Estonia show a higher affinity towards Men (124 index), while Women are under-indexed (64 index). Also Gen Y (120 index) have a higher affinity and Gen X (70 index) are under-indexed.