Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Estonia and how they change over time
See what factors influence McDonald's performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Estonia
An analysis of McDonald's' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
McDonald's holds a leading position in Estonia's Cafe & Restaurants industry with a 99th percentile market performance. This means McDonald's captures a significantly larger share of customer traffic compared to most competitors. Performance peers include Hesburger, Eho Sushi, Restoran Olde Hansa, Kofeman Cafe / Wine, rataskaevu, and Steffani.
CSAT reflects customer loyalty and impacts brand reputation and revenue. Monitoring trends helps identify areas for service improvement.
McDonald's in Estonia shows a customer satisfaction rate of 49%, with a significant increase of 7.3 percentage points year-over-year. Harju County shows 52% of satisfaction with 7.6 percentage points increase, Tartu County shows 47% satisfaction with 22.1 percentage points increase. Pärnu County shows 37% satisfaction with -0.5 percentage points decrease.
Average check indicates spending per customer, vital for revenue analysis and pricing strategy optimization to boost profitability.
McDonald's in Estonia has an overall average check of 11.4 EUR, reflecting an 11% decrease compared to the previous year. Tartu County has the highest average check at 12.3 EUR. Harju and Pärnu Counties showing 10.8 and 10.5 EUR respectively.
Outlet count indicates market presence and accessibility, influencing brand reach and potential customer base growth.
McDonald's in Estonia has a total of 11 outlets. Harju County has the highest number of outlets with 7, followed by Tartu County with 2, and Ida-Viru and Pärnu Counties each with 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts for competitive advantage.
McDonald's in Estonia sees Hesburger as its top competitor with a cross-visitation rate of 14.29%. Other notable competitors include Steffani (5.63%), KFC (3.90%), Armudu (3.46%), and Shaurma Kebab (3.46%), indicating shared customer interest.
Traffic workload reveals peak hours and customer flow, optimizing staffing and service for maximum efficiency and customer satisfaction.
McDonald's in Estonia experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload occurring between 4:00 PM and 6:00 PM. The lowest traffic workload occurs between 5:00 AM and 7:00 AM.
Understanding consumer segments tailors marketing, aligning products/services with diverse needs for better engagement and ROI.
McDonald's Estonia shows a high affinity with women (81), and men (112). Generational data shows Gen X (80), Gen Y (103), Gen Z (149).