Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hesburger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hesburger performance in the Estonia and how they change over time
See what factors influence Hesburger performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of Hesburger' competitors in the Estonia
An analysis of Hesburger' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive advantage within the Cafe & Restaurants industry.
Hesburger's market performance percentile of 99 indicates a leading position in Estonia's Cafe & Restaurants industry. This high percentile demonstrates strong brand preference and a significant share of foot traffic compared to competitors like McDonald's, Eho Sushi, Restoran Olde Hansa, Kofeman Cafe / Wine, rataskaevu, and Steffani.
Customer satisfaction is crucial, influencing loyalty, advocacy, and repeat business, directly impacting revenue and brand reputation.
Hesburger's overall customer satisfaction in Estonia is 39%, a decrease of 7.7 percentage points year-over-year. Satisfaction varies by county: Tartu County shows the highest CSAT at 56% with a 13.4pp increase, while Harju County has the lowest at 32% with a 16.2pp decrease. Monitoring these trends is essential for targeted improvements.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Hesburger.
Hesburger's overall average check in Estonia is 11.8 EUR, a 4.5% increase year-over-year. There are significant regional differences: Ida-Viru County has the highest average check at 25.5 EUR, while Tartu County has the lowest at 9 EUR. This data shows regional spending variations.
Outlet count indicates market presence and accessibility, influencing brand visibility and customer convenience across different regions.
Hesburger has a varying number of outlets across Estonia's counties. Harju County has the most with 26 outlets, while several counties including Järva, Saare, Võru, Valga and Rapla each have only 1. This distribution reflects strategic market coverage.
Understanding competitors is key to strategic positioning, enabling brands to identify opportunities and defend against competitive threats.
Hesburger's top competitors in Estonia, based on cross-visitation, are McDonald's (15.79%), KFC (5.74%), Shaurma Kebab (4.31%), Burger King (3.83%), and Armudu (3.83%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Analyzing traffic workload by hour reveals peak times, enabling staffing optimization and resource allocation for efficient service.
Hesburger experiences peak traffic workload between 11:00 and 17:00, with the highest workload at 14:00 (64.13). Traffic is lowest between 0:00 and 7:00. These trends highlight the need for increased staffing during lunch and afternoon hours.
Analyzing consumer segments informs marketing strategies, allowing for targeted campaigns and personalized experiences based on demographic insights.
Hesburger's customer base in Estonia shows a higher affinity towards women (75%) and men (117%), showing strong affinity. Gen X (106%) and Gen Y (102%) are overrepresented, while Gen Z (72%) shows lower affinity relative to average customer.