Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Argentina and how they change over time
See what factors influence KFC performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Argentina
An analysis of KFC' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in the industry through its share of foot traffic relative to competitors.
KFC Argentina holds a leading market performance with a percentile of 99, placing it in the top 1%. This indicates a strong competitive position. Performance peers like Los Bohemios, Rita Specialty Coffee, Guenumeals, Rita Specialty Coffee 11 de Septiembre, Motín del Bajo, and Rock&Feller's are in a similar range.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and repeat business.
Overall CSAT for KFC Argentina is 52%, a 3 percentage point decrease year-over-year. CSAT varies by location: Buenos Aires has 55%, Mendoza 51% (significant decrease), and Santa Fe 27% (slight increase). Customer satisfaction decreased from 57.68% to 44.61% over the measured months.
Average check measures the typical transaction value, crucial for assessing pricing strategy and customer spending habits.
The overall average check for KFC Argentina is 13.7K ARS, up 29.9% year-over-year. Mendoza shows 15.2K ARS, while Buenos Aires is at 14.1K ARS. Average check increased from 13052.29 ARS to 14015.56 ARS over the measured months.
Outlet count indicates brand reach and market penetration, reflecting investment and growth strategy within the country.
KFC Argentina has 15 outlets in Buenos Aires, 2 in Mendoza, 1 in Autonomous City of Buenos Aires, and 1 in Santa Fe. Buenos Aires accounts for the largest share of outlets.
Identifying key competitors and cross-visitation patterns is vital for understanding market dynamics and competitive positioning.
McDonald's is the top competitor with 20.61% cross-visitation from KFC customers. Other key competitors include Mostaza (8.32%), Burger King (6.53%), Kentucky (5.89%), and Quotidiano Bar de Pasta Alto Palermo (3.20%).
Traffic workload analysis reveals peak hours and patterns, crucial for staffing, inventory management, and promotional timing.
Traffic workload peaks between 14:00 and 21:00, with the highest workload at 14:00-15:00 (55.65%). Traffic is minimal between 0:00 and 6:00. Traffic workload significantly increases starting at 10:00 and remains high throughout the afternoon and evening.
Consumer segment analysis informs targeted marketing by revealing demographic affinities and preferences, optimizing reach and relevance.
Women are over-represented among KFC consumers (affinity index 86), as are Gen Y (affinity index 173). Further research might be needed to understand the under-representation of other gender and generational groups.