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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Singapore and how they change over time
See what factors influence IKEA performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Singapore
An analysis of IKEA' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference.
IKEA's market performance in Singapore's Cafe & Restaurants industry is at the 95th percentile, indicating a leading position. This means IKEA captures a significant share of customer visits compared to its peers. Competitors in a similar percentile range include Chez Suzette, Indulge, Shin Minori Japanese Restaurant, Shabu Sai, Cafe Wabi Sabi Joo Chiat, and Caffe Italia Singapore.
Competitor analysis identifies key rivals and their customer overlap. Understanding competitor visitation informs competitive strategy.
The top competitors visited by IKEA customers in Singapore are Burger King (12.70% cross-visitation), McDonald's (11.11%), COLLIN'S (4.76%), The Coffee Bean & Tea Leaf (4.76%), and Xiang Xiang Hunan Cuisine (4.76%). This indicates shared customer interest with fast-food and casual dining options.
Traffic workload shows peak hours, guiding staffing and promotional efforts for optimized customer experience and resource use.
IKEA in Singapore experiences peak traffic workload between 10:00 and 21:00, peaking at 12:00 (63.90%). There is zero traffic from 0:00 to 8:00 and between 22:00 and 23:00. This data can inform staffing and operational adjustments.
Consumer segment analysis tailors marketing by revealing demographics. Gender and Generation insights guide effective campaigns and positioning.
IKEA's customer base in Singapore shows a higher affinity among men (133 index) compared to women (55 index). Among generations, Gen X has a significantly higher affinity (180 index) compared to Gen Y (98 index) and Gen Z (58 index). This shows the relative representation of the segments rather than absolute user percentages.