Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Romania and how they change over time
See what factors influence IKEA performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Romania
An analysis of IKEA' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IKEA's Market Performance in Romania is at the 96th percentile, positioning it as a leading brand in the Cafe & Restaurants industry. This high percentile suggests a significant market share. Performance peers in the adjacent percentile range include Kashmir Brasov, Big Ben Pub, Poienita restaurant cu specific rustic, Vino e Sapori, Restaurant Curtea Veche, and Fish for friends.
Number of outlets reflects brand's reach. Tracking outlet distribution by location helps optimize market coverage and identify growth opportunities.
IKEA has 1 outlet in Timiș county, Romania. This represents 100% of IKEA's presence based on available location data, suggesting a concentrated operation in this specific area.
Competitor analysis helps understand the competitive landscape by identifying key players and their market share, and revealing opportunities for differentiation.
The top competitors for IKEA in Romania, based on cross-visitation patterns, are McDonald's (10.42%), TED'S COFFEE CO. (10.42%), Mesopotamia (6.25%), Burger King (4.17%), and Dristor Kebap (4.17%). These brands are frequently visited by IKEA's customers, indicating shared customer preferences.
Analyzing traffic workload by hour of day helps optimize staffing, manage resources efficiently, and cater service based on peak and off-peak hours.
IKEA's traffic workload in Romania peaks between 12:00 and 15:00, with the highest workload at 14:00 (50.43%). The lowest traffic is observed between 0:00 and 8:00 and after 21:00. This data helps in resource allocation and operational planning.
Understanding consumer demographics enables brands to tailor marketing efforts, customize products, and enhance customer experience to increase affinity.
Among IKEA's consumers in Romania, Women are overrepresented at 86%, while Men have an affinity index of 109%. Gen X is overrepresented (148%), whereas Gen Y is underrepresented (78%). This data suggests IKEA resonates more strongly with Gen X consumers.