Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Portugal and how they change over time
See what factors influence IKEA performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Portugal
An analysis of IKEA' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
IKEA's Market Performance is at the 97th percentile, indicating a leading position in Portugal's Cafe & Restaurants industry. This top 3% ranking reflects strong customer preference and market share compared to peers such as HABITS - Bakery, Food & Drinks, Seagull Method cafe • Brunch cafe, Restaurante My sushi Praia da Rocha, Musa, Retiro do Pescador, and Choco & Nut, all positioned in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, affecting loyalty and brand reputation.
IKEA's overall customer satisfaction in Portugal is 65%, a decrease of 26.3 percentage points year-over-year. In Lisbon, CSAT is 82%, with a slight decrease of 1.7 percentage points. The dynamic CSAT data shows fluctuations between 61.11% and 76.19% from April to June 2025. The decline in overall CSAT suggests a need to investigate and address potential issues affecting customer experiences.
Average check reveals spending habits and pricing effectiveness. Growth indicates increased revenue per customer.
IKEA's overall average check in Portugal is 8.70 EUR, a 3.10% increase year-over-year. In Lisbon, the average check is 7.80 EUR with no growth. The average check has varied between 7.93 EUR and 9.50 EUR from April to June 2025. The overall increase suggests successful upselling or price adjustments, while the flat average check in Lisbon may warrant further analysis.
Outlet count reflects market reach and expansion. More outlets can mean greater brand visibility.
IKEA has a total of 5 outlets in Portugal. Lisbon has 2 outlets, while Faro, Porto, and Braga each have 1 outlet. This distribution indicates a concentration of IKEA restaurants in Lisbon compared to other regions, but also the brand’s presence in other major cities.
Competitor analysis reveals key rivals and shared customer base. It informs competitive strategies.
The top competitors of IKEA in Portugal, based on cross-visitation, are McDonald's (16.95%), 100 Montaditos (8.47%), Starbucks (6.78%), Burger King (5.08%), and A Padaria Portuguesa (5.08%). This indicates a significant overlap of customers between IKEA and these fast-food and cafe chains, suggesting that IKEA's restaurant serves a similar customer base.
Traffic workload identifies peak hours, guiding staffing and resource allocation for optimal service.
IKEA's traffic workload in Portugal peaks between 12:00 and 14:00, with the highest traffic at 13:00 (62.97). Traffic starts building at 9:00, remains high until 21:00, and is minimal during night. This data suggests that IKEA restaurants experience the most demand during lunch hours, which could guide staff and resource allocation.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI.
IKEA's consumer base in Portugal shows a high affinity for women (75%) and men (117%). The consumer base has a high affinity for Gen X (136%) and Gen Y (87%) and low affinity for Gen Z (49%).