Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Malaysia and how they change over time
See what factors influence IKEA performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Malaysia
An analysis of IKEA' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength, revealing customer preference and competitive edge within the Cafe & Restaurants industry.
IKEA's market performance is at the 94th percentile, indicating a leading position in Malaysia's Cafe & Restaurants industry, placing it in the top 6% of brands. Performance peers include Gerai Jo, Mixue Kelang Lama, Fat Tea Macanese Food, D'SAF Patin Tempoyak, JNC BURGER, and Jaipur Mahal restaurant, all within the same range.
Customer satisfaction is key to loyalty. High satisfaction scores often correlate with repeat business and positive word-of-mouth referrals.
IKEA's overall customer satisfaction in Malaysia is 84%, a significant 23.2 percentage point increase year-over-year. Satisfaction is 84% in both Johor and Selangor, with Selangor showing higher growth (+22.2pp).
Average check tracks spending per customer. Monitoring this metric helps manage revenue and understand customer purchasing behavior.
The overall average check for IKEA in Malaysia is 26.1 MYR, a 16% decrease year-over-year. In Johor, the average check is 21.7 MYR with 0% growth. Average check decreased during the period from April to June 2025.
Outlet count indicates market reach. Growth in outlet numbers often suggests expansion and increased brand accessibility.
IKEA has a total of 4 outlets in Malaysia. Selangor has 2 outlets, while Johor and Kuala Lumpur each have 1. This distribution highlights Selangor as a key market for IKEA's restaurant operations.
Competitor analysis reveals the competitive landscape, aiding in strategic decision-making and identifying opportunities for differentiation.
IKEA's top competitors in Malaysia, based on customer cross-visitation, are McDonald's and KFC (both at 10%), followed by Domino's Pizza, The Coffee Bean & Tea Leaf, and ZUS Coffee (all at 7.5%).
Traffic workload insights inform staffing and resource allocation, optimizing operations to meet customer demand at peak times.
Traffic workload at IKEA restaurants in Malaysia peaks between 18:00 and 20:00, reaching around 70-71%. There is no recorded traffic between 22:00 and 8:00. This data suggests focusing resources during peak evening hours.
Understanding consumer segments enables targeted marketing, optimizing strategies based on demographic preferences and behaviors, improving ROI.
IKEA's customer base shows high affinity among women (105%) and Gen Y (146%). This suggests that females and younger millennials are overrepresented compared to the average consumer. Gen X affinity is lower (75%).