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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the France and how they change over time
See what factors influence IKEA performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the France
An analysis of IKEA' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
IKEA France's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile shows strong competitive strength and high customer preference, positioning IKEA ahead of competitors like Restaurant italien FabioeAnto, Berlin 1989, Louise de Bretagne, The Ranch, La Réserve Péché Iodé, and Le St Barth Tarbouriech, which are within the same percentile range.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repurchase rates.
IKEA France shows a CSAT of 73%, a significant 12.5 percentage point increase year-over-year. This indicates improved customer experience. However, CSAT fluctuates across the observed period, with a notable drop in June 2025. Metropolitan France mirrors this overall CSAT performance.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
IKEA France's average check is EUR 14.8, a decrease of 6.1% year-over-year. This indicates customers are spending slightly less per visit. Metropolitan France reflects the overall average check value. Average check value fluctuates across the observed period.
Outlet count reflects market reach and growth, indicating expansion efforts and brand accessibility to customers.
IKEA France operates 37 outlets in Metropolitan France. This number represents their current physical presence and market coverage within the region, indicating stable operations during the observed period.
Understanding key competitors and customer cross-visitation informs strategic positioning and marketing efforts to capture market share.
McDonald's is the top competitor for IKEA France, with 24.74% of IKEA's customers also visiting McDonald's. Other significant competitors include Burger King (13.40%), KFC (6.19%), and Quick (6.19%). This cross-visitation data highlights shared customer bases and potential areas for competitive focus.
Traffic workload analysis helps optimize staffing and resource allocation to meet peak demand and improve customer experience.
IKEA France experiences peak traffic between 11 AM and 2 PM, with the highest workload at 1 PM (64.61%). Traffic starts increasing at 8 AM, peaks during lunchtime, and gradually decreases after 2 PM. Minimal traffic occurs outside of those hours.
Consumer segment insights enable targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
IKEA France's customer base shows a higher affinity towards women (82%), indicating this segment is overrepresented. The affinity index for men is 117%. Gen X (157%) is also overrepresented compared to Gen Y (54%). These affinity insights allow for tailored marketing strategies.