Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Spain and how they change over time
See what factors influence IKEA performance in the Spain and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Spain
An analysis of IKEA' competitors in the Spain
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance, as brand’s share of foot traffic, reveals its competitive strength and customer preference in the industry.
IKEA in Spain's Cafe & Restaurants industry has a leading market performance at the 99th percentile. This indicates a very strong market position relative to its peers like Sabores de la Mama, Le Coco, and others, demonstrating high customer preference.
CSAT reflects how happy customers are with a brand. Tracking CSAT helps identify areas for improvement and ensures customer loyalty and positive word-of-mouth.
IKEA's overall customer satisfaction in Spain is 65%, down by 2.9 percentage points year-over-year. Satisfaction varies by region, with high scores in Autonomous Community of the Basque Country (91%) and lower scores in Catalonia (38%). There is a downward trend in CSAT in recent months.
Average check is the average money customers spend per visit. It is crucial for revenue growth and understanding customer spending habits and pricing effectiveness.
The average check for IKEA in Spain is 13.9 EUR, a 14.2% increase year-over-year. The Community of Madrid has the highest average check at 21.5 EUR, while Andalusia has the lowest at 9.5 EUR. Overall customers are spending more.
Outlet count indicates brand presence and market penetration. More outlets typically mean greater accessibility and brand visibility for customers.
IKEA has multiple outlets in Spain, with Andalusia having the most (6), followed by Community of Madrid (5) and Catalonia (4). Several other regions have a single IKEA outlet. This shows the geographic distribution of IKEA restaurants.
Competitor analysis identifies key players and customer overlap. Understanding who else your customers visit helps refine marketing and retain your customer base.
The top competitors for IKEA in Spain, based on customer cross-visitation, are Burger King (6.52%), McDonald's (6.16%), and 100 Montaditos (3.62%). Foster's Hollywood and KFC are also notable competitors. IKEA customers also frequently visit these fast-food chains.
Traffic workload distribution shows peak and low hours. Knowing traffic patterns helps optimize staffing, promotions, and resource allocation throughout the day.
IKEA's traffic workload in Spain peaks between 14:00 and 16:00, with the highest traffic workload at 43.59% at 15:00. There is very little traffic before 9:00 or after 21:00. This information can optimize staffing and promotions.
Consumer segment data allows for targeted marketing. Understanding the demographic profile, helps to customize promotions and messaging for different groups.
IKEA's customer base in Spain shows high affinity among women (Index 86), and particularly Men (Index 111). Regarding generations, Gen X (Index 148) shows the highest affinity, while Gen Y (Index 77) and Gen Z (Index 34) are under-indexed.