Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Switzerland and how they change over time
See what factors influence IKEA performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Switzerland
An analysis of IKEA' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry in Switzerland.
IKEA's market performance is at the 98th percentile, indicating a leading position in Switzerland's Cafe & Restaurants industry. This signifies a strong brand presence, reflected by its large customer foot traffic compared to competitors like Amore Amore Trattoria - Genève, Aimé Pouly, El Ciccio Burger, Au petit chalet, Meylaw | Restaurant Asiatique (Fusion), and Sutter Begg – Bäckerei, Konditorei & Café which share the same percentile.
The number of outlets indicates brand's physical presence and market reach, directly impacting customer accessibility and potential revenue streams.
IKEA has a total of 12 outlets in Switzerland, distributed across several states. Vaud has the highest number of outlets (2), while St. Gallen, Ticino, Bern, Wallis, Basel-Landschaft, Lucerne, Geneva, Aargau, and Zurich each have 1 outlet. This distribution shows a good spread across the country.
Competitor analysis reveals the competitive landscape, identifying key players and customer preferences, guiding strategic positioning and marketing efforts.
IKEA's top competitors based on cross-visitation are McDonald's (24.24%), Burger King (12.12%), Vapiano (6.06%), Restaurant de la Piscine de Monthey (6.06%) and Ristorante La Taverna (3.03%). This suggests that customers who visit IKEA's Cafe & Restaurants also frequent these fast-food and casual dining establishments.
Traffic workload distribution reveals peak hours and helps optimize staffing and resource allocation to improve customer experience and operational efficiency.
IKEA's Cafe & Restaurants experience peak traffic workload between 11 AM and 3 PM, with a high of 51.71% at 12 PM. Traffic is minimal before 8 AM and after 8 PM. Resource allocation should focus on the peak hours.
Understanding consumer demographics enables targeted marketing, tailoring products and services to meet specific needs and preferences, enhancing engagement and loyalty.
Women show high affinity (68%) as IKEA's customers, while men are over-represented (119%). Gen X is highly over-represented (149%), and Gen Y shows a similar pattern (106%). IKEA should consider tailoring marketing and product offerings to these over-represented segments.