Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the Australia and how they change over time
See what factors influence IKEA performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Australia
An analysis of IKEA' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand’s share of foot traffic reveals its competitive strength and customer preference in the Cafe & Restaurants industry.
IKEA's Market Performance is at the 98th percentile, indicating a leading position in Australia's Cafe & Restaurants sector. This shows strong customer preference and market dominance, placing IKEA in the top 2% of brands. Performance peers in the same range include Sail and Anchor, Micawber Tavern, Montezuma's Mexican Restaurant & Bar, An Viet, Fabbrica, and Muddy's Cafe.
Customer Satisfaction reflects the quality of the brand experience and predicts customer loyalty, influencing long-term revenue.
IKEA's overall Customer Satisfaction is 71%, up by 1.7 percentage points year-over-year. Western Australia shows the highest CSAT at 95% with a 13.2 percentage point increase, while New South Wales has a CSAT of 61% with a decrease of 4.5 percentage points. Queensland has 72% CSAT, growing by 13.6 percentage points.
Average Check measures customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
IKEA's overall Average Check is 19.1 AUD, a 6.9% increase year-over-year. New South Wales has the highest Average Check at 21.4 AUD. Queensland's Average Check is 19 AUD and Western Australia stands at 18.2 AUD. No growth data for states available.
Outlet distribution indicates brand reach and accessibility, crucial for market penetration and serving customer demand.
IKEA has 3 outlets each in New South Wales and Victoria. South Australia and Queensland have 2 outlets each. Western Australia and Australian Capital Territory have 1 outlet each, indicating varied market coverage across the country.
Identifying key competitors helps refine strategies, leverage competitive advantages, and capture market share.
The top competitors for IKEA, based on cross-visitation, are McDonald's (17.98%), Guzman y Gomez (6.74%), Hungry Jack's Burgers (5.62%), Domino's Pizza (3.37%), and KFC (3.37%). This indicates that customers who visit IKEA also frequent these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience.
IKEA's traffic workload peaks between 11:00 AM and 1:00 PM, reaching 51.39% at 12:00 PM. Traffic starts increasing at 8:00 AM (11.43%) and declines after 6:00 PM, with minimal activity between 9:00 PM and 7:00 AM.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI based on demographic traits.
IKEA's customer base shows a high affinity among women (76% affinity index) and a very high affinity among men (118% affinity index). There is a high affinity with Gen Y (167% affinity index), suggesting focused marketing efforts toward these demographics may be effective.