Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the United Arab Emirates and how they change over time
See what factors influence IHOP performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the United Arab Emirates
An analysis of IHOP' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IHOP's Market Performance is at the 99th percentile, which makes IHOP a leading brand. This indicates strong customer preference compared to its peers like Al Farooj Al Shami, NAC Dubai, Arabian Tea House Restaurant & Café-Mercato Mall, Dubai, Arabian Tea House Restaurant & Cafe - Sharjah, Halla Shawarma, and Koukh al shay all at the 99th percentile.
Customer Satisfaction (CSAT) measures how well a company's products/services meet expectations. Higher CSAT scores usually mean better customer loyalty.
IHOP's overall CSAT score is 92%, a 2.9 percentage point increase year-over-year. In Dubai, the CSAT is also 92%, showing high customer satisfaction. The CSAT has generally increased from April to June of 2025.
Average Check shows the average amount spent per transaction, reflecting pricing strategy, menu appeal and customer spending habits.
IHOP's overall Average Check is 141 AED, an 8.5% increase year-over-year. The average check in Dubai is 141 AED. The average check has generally decreased from April to June of 2025.
Number of Outlets indicates brand's reach and expansion. More outlets can mean wider market presence and potential revenue.
IHOP has 2 outlets in Dubai. Since there's no growth value specified, the amount of outlets hasn't changed during the current period.
Competitor analysis reveals market dynamics. Understanding who customers also visit helps refine targeting and competitive strategies.
IHOP's top competitors based on cross-visitation are Applebee's (6.21%), Nando's (6.21%), KFC (3.73%), PAUL (3.11%), and McDonald's (3.11%). A significant portion of IHOP's customers also visit Applebee's and Nando's.
Traffic Workload shows when customers visit IHOP. This helps optimize staffing, promotions, and resource allocation during peak hours.
IHOP's traffic workload varies throughout the day, peaking between 11 AM and 12 PM, and remaining high from 9 AM to 10 PM. The lowest traffic is between 3 AM and 6 AM.
Analyzing consumer segments informs marketing. Understanding demographic mix aids targeted campaigns and service tailoring.
IHOP's customer base shows a slightly higher affinity towards women (101 index), while for men it's at 99. Among generations, Gen Y shows a high affinity with an index of 101, while Gen X and Gen Z are under-indexed, with indexes of 87 and 74, respectively.