Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Applebee's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Applebee's performance in the United Arab Emirates and how they change over time
See what factors influence Applebee's performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Applebee's' competitors in the United Arab Emirates
An analysis of Applebee's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Applebee's has a market performance percentile of 98 in the UAE's Cafe & Restaurants industry, which means it is a leading brand. It signifies Applebee's captures a significant portion of customer traffic compared to its competitors. Performance peers in a similar range include Qasas Al Arab Mandi Restaurant, Lola Taberna Española, مطعم المعز, Papa Murphy's Pizza, Al Ustad Special Kebab, and O'doner.
Customer satisfaction (CSAT) reflects how happy customers are, showing brand's quality and service, impacting loyalty and recommendations.
Applebee's boasts a 93% overall CSAT in the UAE, a 9.8 percentage point increase year-over-year. This high CSAT indicates strong customer approval and positive brand perception. CSAT in Dubai is also 93%, aligning with the overall satisfaction level.
Average check is the average money spent per transaction. This metric reveals customer spending habits and helps optimize pricing strategies.
The overall average check for Applebee's in the UAE is 192.2 AED, reflecting a 20.3% increase year-over-year. This increase suggests customers are spending more per visit. Average check in Dubai is 192.2 AED.
Number of outlets indicates a brand's physical presence and market reach, reflecting its accessibility to customers and growth.
Applebee's has 2 outlets in Dubai, UAE, indicating a limited but established presence. This reflects the brand's current scale of operations in the region.
Competitor analysis highlights the brands customers also visit, revealing shared audiences and competitive overlap for strategic positioning.
The top competitors based on cross-visitation are IHOP (9.35%), P.F. Chang's (3.74%), Burger King (3.74%), KFC (2.80%), and Nando's (2.80%). These brands share a customer base with Applebee's, highlighting direct competitors.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Applebee's traffic workload varies throughout the day, with peak activity around 23:00 (58) and lower traffic in the early morning hours. This data enables Applebee's to staff appropriately and optimize service during peak times.
Understanding consumer segments by gender and generation is crucial for targeted marketing and tailored customer experiences.
Women are slightly overrepresented (101 affinity index) in Applebee's customer base, while Men are slightly underrepresented (99 affinity index). Gen X is significantly overrepresented (163 affinity index), indicating higher affinity, while Gen Y is around average (103 affinity index).