Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hooters performance in the Mexico and how they change over time
See what factors influence Hooters performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Hooters' competitors in the Mexico
An analysis of Hooters' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the cafe & restaurant industry.
Hooters in Mexico holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile reflects a strong market presence and customer preference relative to competitors. Performance peers in the same percentile include: Carnitas Universidad, Pizza del Perro Negro, Red Fish & Drinks, McCarthy's Irish Pub, Campomar, and Louie Burger.
Customer satisfaction (CSAT) shows how well a brand meets customer expectations, affecting loyalty and repeat business, which is essential for sustainable growth.
Hooters in Mexico has an overall customer satisfaction of 76%, a 3.8 percentage point increase year-over-year. Quintana Roo leads with 96% CSAT, while Jalisco has the lowest at 49%. CSAT increased from 73.25% in April 2025 to 79.30% in June 2025, indicating improved customer experiences over the observed period. This suggests a positive trend in customer perception of the brand.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception for the cafe & restaurant.
The average check for Hooters in Mexico is 530.60 MXN, a 4.2% decrease year-over-year. Quintana Roo has the highest average check at 559.40 MXN. The average check decreased from 562.55 MXN in April 2025 to 466.44 MXN in June 2025, which requires monitoring to identify potential causes and impacts.
Number of outlets reflects brand reach and market penetration. This metric is a direct indicator of the brand's presence and accessibility.
Hooters in Mexico has the highest number of outlets in the State of Mexico (4), followed by Quintana Roo (3). Querétaro has 2 outlets, while Jalisco, Puebla and Nuevo León each have 1. This distribution reflects regional market priorities.
Identifying top competitors shows where customers are also spending, helping brands refine strategies and improve market share in the restaurant industry.
The top competitors for Hooters in Mexico, based on cross-visitation, are Starbucks (7.31%), Toks (6.52%), La Casa de Toño (6.13%), VIPS (5.73%), and Domino's Pizza (4.55%). These brands represent alternatives or complementary choices for Hooters' customers.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand at peak times for restaurant.
Hooters in Mexico experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest workload occurring between 3:00 PM and 6:00 PM. The lowest traffic workload occurs between 1:00 AM and 7:00 AM. Resource planning should be focused on the peak hours.
Understanding consumer segments by gender & generation informs targeted marketing and positioning strategies, which is crucial for effective ad campaigns.
Hooters' customer base in Mexico shows a skew towards men (affinity index 119) compared to women (affinity index 72). Gen Z displays the highest affinity (index 246), followed by Gen X (index 123), and Gen Y (index 68). This indicates a high degree of engagement from Gen Z customers.