Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
홍익돈까스 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 홍익돈까스 performance in the South Korea and how they change over time
See what factors influence 홍익돈까스 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of 홍익돈까스' competitors in the South Korea
An analysis of 홍익돈까스' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference within the industry.
홍익돈까스 is in the top 1% of brands, indicating a leading market position. This high percentile shows strong customer preference relative to competitors like Ashley Queens, Dombedon, Dongdaemun Special Duck, BAS BURGER, Odarijip, and 화설 사당이수점, which share a similar top-tier performance.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and positive word-of-mouth, which drives revenue.
홍익돈까스 demonstrates a high overall customer satisfaction at 95%, up 1.1 percentage points year-over-year. CSAT is particularly strong in North Gyeongsang (98%), indicating positive customer experiences. Gyeonggi shows a CSAT of 80%, with a significant growth of 7.9 percentage points, suggesting improving customer sentiment.
Average check reveals customer spending per visit, vital for understanding revenue trends and informing pricing and promotional strategies to boost sales.
The overall average check for 홍익돈까스 is 20.5K KRW, a decrease of 6% year-over-year. North Gyeongsang shows the highest average check at 24.6K KRW. Gyeonggi has an average check of 18.2K KRW. The decline suggests potential adjustments in pricing or menu offerings may be necessary to optimize revenue.
Outlet count indicates brand reach, market penetration, and growth, reflecting expansion strategy and competitive positioning within the restaurant industry.
홍익돈까스 has a significant presence in Gyeonggi (22 outlets), followed by North Gyeongsang and South Chungcheong (7 outlets each). Gangwon State has 5 outlets, while South Jeolla and South Gyeongsang each have 4. Other regions have fewer outlets, indicating potential areas for expansion to increase brand visibility.
Competitor analysis helps identify key rivals and understand customer preferences by revealing brands frequented by the same customer base.
홍익돈까스 customers also visit Starbucks (13.79%), Qoo Qoo (3.45%), and McDonald's (3.45%). A Twosome Place and 컴포즈커피 both have a cross-visitation rate of 2.76%. This indicates that Starbucks is a significant competitor, while other brands have a smaller overlap in customer base.
Traffic workload analysis reveals peak hours and informs staffing and operational strategies for efficient resource allocation and enhanced customer experience.
홍익돈까스 experiences peak traffic workload between 11 AM and 1 PM, with the highest traffic at 12 PM (65.81%). There's also significant activity at 6 PM (17.39%). The lowest traffic is during the early morning hours (12 AM to 7 AM). Staffing and resources should be optimized to accommodate peak hours.
Consumer segment analysis informs targeted marketing and positioning by understanding demographic preferences and tailoring offers to specific groups.
Women are overrepresented (107 index) in 홍익돈까스's customer base, while men are underrepresented (96 index). Gen X shows high affinity (119 index), while Gen Y is slightly overrepresented (102 index). Gen Z is significantly underrepresented (39 index), indicating an area for potential marketing focus.