Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Highlands Coffee is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
See what factors influence Highlands Coffee performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Highlands Coffee' competitors in the Philippines
An analysis of Highlands Coffee' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength, customer preference, and competitive standing within the Cafe & Restaurants industry.
Highlands Coffee ranks in the top 4% (96th percentile), marking it as a leading brand. This high percentile indicates strong brand preference and a significant share of customer traffic. Performance peers include Al Qaysar - مطعم القيصر, NIKUZEN unlimited grill & hotpot, Wake and Make Coffee, Thai Mango - Caloocan, Blackbeard's Seafood Island, and Wok it Out Taytay, all within the same percentile.
Customer satisfaction (CSAT) reflects loyalty and service quality, directly impacting brand reputation and revenue. It shows how well the brand meets customer expectations.
Overall customer satisfaction for Highlands Coffee is 59%, a decrease of 12.6 percentage points year-over-year. Metro Manila shows 61% CSAT, down 9.9pp. This indicates a decline in customer happiness, requiring investigation and improvements in service and offerings to regain customer trust and loyalty.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while distribution across regions shows strategic focus.
Highlands Coffee has 20 outlets in Metro Manila, 6 in Western Visayas, 4 each in Negros Island Region and Central Luzon, 3 in Calabarzon, 2 in Central Visayas, and 1 each in Bangsamoro and Soccsksargen. Most outlets are concentrated in Metro Manila, indicating a strong urban presence.
Competitive analysis identifies key rivals and customer overlap. It informs strategies to differentiate the brand and capture market share.
Top competitors for Highlands Coffee, based on customer cross-visitation, are Jollibee (22.73%), Starbucks (22.73%), McDonald's (13.64%), ZUS Coffee (9.09%), and Chowking (9.09%). This shows that Highlands Coffee customers also frequent fast-food chains and other coffee shops.
Traffic workload patterns show peak hours, enabling efficient staffing and resource allocation. Understanding demand helps optimize service and reduce wait times.
Highlands Coffee experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around noon to early afternoon. Traffic workload is lower during the night and early morning. The hours of day(HOD) show the number of customers at the shop.
Consumer segment analysis enables targeted marketing. Understanding demographic preferences helps tailor products and messaging for greater impact.
Highlands Coffee's customer base shows a stronger affinity towards men (129%) and Gen Y (181%), indicating these segments are overrepresented. Women consumers are underrepresented (50%). The Affinity Index highlights key demographics for tailored marketing and product strategies.