Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Estonia and how they change over time
See what factors influence Burger King performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Estonia
An analysis of Burger King' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Estonia holds a leading market position at the 98th percentile. This high percentile indicates that Burger King captures a significant share of customer traffic, outperforming most competitors in the Cafe & Restaurants industry. Performance peers include Alexela, Beer & Barrel, III Draakon, La Boulangerie, RØST Bakery, and Peetri Pizza.
Customer satisfaction reflects brand perception. Declining satisfaction can signal service or product issues needing urgent attention.
Burger King's overall customer satisfaction in Estonia is 45%, a decrease of 12.7 percentage points year-over-year. Satisfaction varies by location, with Harju County at 48% and Tartu County at only 9%. The decline in Tartu County is significant and warrants further investigation to identify underlying issues.
Average check reveals how much customers spend per visit. Increases can indicate pricing power or effective upselling strategies.
The overall average check for Burger King in Estonia is 15 EUR, showing an increase of 38.8% compared to the previous year. In Harju County, the average check is 15.6 EUR. This increase suggests customers are spending more per visit, possibly due to menu changes or successful promotions.
Outlet count reflects market coverage. Expansion indicates growth, while contraction might signal strategic adjustments.
Burger King has 8 outlets in Harju County and 2 outlets in Tartu County, which means its presence is more concentrated in Harju County. This distribution highlights key areas of operation within Estonia and potential opportunities for expansion or consolidation based on regional performance.
Identifying top competitors shows who the brand is fighting for market share and helps tailoring competitive strategies.
Burger King's top competitors in Estonia, based on customer cross-visitation, are Hesburger (15.69%) and McDonald's (13.73%). Other competitors include Peetri Pizza, Peppersack, and Hell Hunt, each with a cross-visitation rate of 5.88%. This data helps Burger King understand its competitive landscape and tailor marketing efforts.
Traffic workload shows peak hours, helping with staffing, marketing, and operational efficiency to manage customer flow.
Burger King in Estonia experiences peak traffic between 11:00 and 21:00, with the highest workload around 15:00 (62.11). Traffic is minimal between 0:00 and 10:00. Understanding these peak hours allows for better staffing and resource allocation to meet customer demand effectively.
Consumer segments allow targeted marketing. Understanding gender and generation mix helps customize messaging and offers.
Burger King's consumer base in Estonia has a strong affinity towards women (70%, under-indexed) and over-indexed for men (120%). Generation Y shows high affinity (130%), while Generation X (61%) and Generation Z (82%) are less represented. This suggests targeted marketing efforts should focus on engaging with the under-indexed segments.