Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Heav'nly Donuts is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Heav'nly Donuts performance in the United States and how they change over time
See what factors influence Heav'nly Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Heav'nly Donuts' competitors in the United States
An analysis of Heav'nly Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heav'nly Donuts holds a market performance percentile of 96 in the United States, which indicates a leading position in the Cafe & Restaurants industry. Being in the top 4% reflects strong competitive strength and customer preference compared to peers like El Mezcal Mexican Restaurant, Capones Italian eatery, Garlic Crush, Sparrow + Wolf, Guiseppe's Pizza, and Mister Oso, all at the 96th percentile.
Customer satisfaction is a key indicator of customer loyalty and overall brand perception, influencing long-term revenue and growth.
Heav'nly Donuts' overall customer satisfaction is 68%, a decrease of 4.5 percentage points year-over-year. In Massachusetts, CSAT is also 68%, with a slight decrease of 0.7 percentage points. The CSAT fluctuated between approximately 63.64% and 73.33% over the observed period. This suggests a need to investigate and address factors impacting customer experience to improve satisfaction levels.
Number of outlets indicates brand reach and market penetration, crucial for expansion and revenue growth strategies.
Heav'nly Donuts has 11 outlets in Massachusetts and 2 in New Hampshire. The concentration of outlets in Massachusetts indicates a strong regional presence, while the presence in New Hampshire suggests potential for further expansion in neighboring states.
Competitor analysis identifies key market rivals and customer cross-visitation patterns, informing competitive strategies.
Dunkin' is the top competitor with a cross-visitation rate of 17.65%, followed by McDonald's, Burger King, and Tavern in the Square, each at 7.84%, and Kimball Farm at 5.88%. This data shows that a significant portion of Heav'nly Donuts' customers also visit Dunkin', indicating a strong overlap in customer base and a need to differentiate offerings.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently.
Heav'nly Donuts experiences peak traffic between 7 AM and 10 AM, with the highest workload at 8 AM (70.57%). Traffic starts increasing at 4 AM and declines after 10 AM. No traffic is recorded between 6 PM and 4 AM. This data suggests focusing resources and staffing during peak morning hours to maximize efficiency and customer satisfaction.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development for diverse customer groups.
Heav'nly Donuts' customer base shows a higher affinity towards women (Affinity Index 63) and Gen X (Affinity Index 144). Women are under-indexed. Gen X demonstrates a high affinity. Men's affinity index is 131, showing a high affinity, and Gen Y's affinity index is 61, showing they are under-indexed. Targeted marketing strategies may be effective if focused on Gen X.