Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hardee's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Hardee's performance in the Oman and how they change over time
See what factors influence Hardee's performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Hardee's' competitors in the Oman
An analysis of Hardee's' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Hardee's holds a leading position with a percentile of 98 in Oman's Cafe & Restaurants industry. This top 2% ranking indicates strong market presence and customer preference, outperforming peers like Brezza Marina, 55 coffee, مطعم بابا كباب التركي BABA KEBABS TURKISH RESTAURANT, Al Hilal Al Turkey, البيت اليوناني Greek house Restaurant, and Al Harrasi Omani Halwa, who share a similar percentile.
Customer Satisfaction indicates brand health and customer loyalty, crucial for repeat business and positive word-of-mouth marketing.
Hardee's in Oman exhibits strong customer satisfaction, with an overall CSAT of 89%, a significant 27.2 percentage point increase year-over-year. Muscat Governorate shows a CSAT of 88%, with a substantial growth of 40.4 percentage points. This highlights improved customer experiences and service quality in Oman.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
The average check for Hardee's in Oman is 4.00 OMR, reflecting a 6.4% year-over-year increase. In Muscat Governorate, the average check is slightly higher at 4.20 OMR, indicating stable spending habits. This suggests effective pricing or increased order sizes.
Number of Outlets signifies brand reach and market penetration, showing accessibility and growth within the Cafe & Restaurants industry.
Hardee's has a total of 13 outlets in Oman. A majority of these, 11 outlets, are located in the Muscat Governorate, with 1 outlet each in Ad Dakhiliyah Governorate and Dhofar Governorate. This concentration in Muscat indicates a strategic focus on the capital region, with growing presence in other regions.
Understanding Competitors helps to refine strategies, identify opportunities, and stay ahead in the Cafe & Restaurants market.
Hardee's in Oman sees significant customer overlap with KFC (23.08%), followed by McDonald's, Texas Chicken, and IMPERIAL KITCHEN - MUSCAT (all at 7.69%). Italian Barrista Cafe ايطاليا باريستا كافيه shows 5.13% cross-visitation. These brands represent Hardee's primary competitors in the fast-food sector, indicating shared customer bases.
Analyzing Traffic Workload reveals peak operational hours, aiding resource allocation and staffing optimization for Hardee's.
Hardee's in Oman experiences peak traffic workload between 19:00 (7 PM) and 23:00 (11 PM), with the highest traffic at 22:00 (10 PM) and 23:00 (11 PM) with 62.19 and 62.75 respectively. There is no traffic between 4:00 (4 AM) and 9:00 (9 AM). This data indicates the busiest hours, crucial for staffing and service strategies.
Consumer Segments analysis guides targeted marketing, tailoring strategies based on demographic affinity and customer behavior.
Hardee's customer base in Oman shows an over-representation of women (Affinity Index 63) and men (Affinity Index 112). Additionally, Gen X exhibits a very high affinity (Affinity Index 613). These segments suggest areas for tailored marketing.