Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Oman and how they change over time
See what factors influence Texas Chicken performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Oman
An analysis of Texas Chicken' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Texas Chicken holds a market performance percentile of 98 in Oman, indicating a leading position in the Cafe & Restaurants industry. This signifies strong customer preference and competitiveness, with performance peers including Nahdi Mandi Restaurant, Fursaad فرصاد, مطعم ريدان المعبيلة Rydan Restaurant almabilah, Baalbeck Lebanese Restaurant Salalah, Volare Pizzeria مطعم فولاري بزيريا and Chop Chop Chinese Food, all within the same percentile range.
CSAT shows customer happiness. A higher CSAT generally means customers are more likely to return, recommend, and spend more.
Texas Chicken's overall customer satisfaction in Oman is 74%, reflecting customer sentiment towards the brand. However, there was a 10.4 percentage point decrease year-over-year. In Muscat Governorate, CSAT mirrors the overall value at 74%, also reflecting a 10.4 percentage point decrease. The CSAT data between April and June 2025 shows a fluctuating level of customer satisfaction with a peak in June.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for Texas Chicken in Oman is 5.8 OMR, reflecting the typical customer spend per transaction. This shows a 25.6% increase year-over-year, indicating customers are spending more per visit. The Muscat Governorate shows the same average check. The average check value fluctuates between April and June 2025, with values ranging from 4.45 OMR to 7.41 OMR.
Outlet count indicates brand reach. More outlets increase accessibility, potentially boosting market share and revenue.
Texas Chicken has 4 outlets in the Muscat Governorate, indicating their physical presence and accessibility in the region. This represents 100% of their outlets are located in Muscat Governorate. This shows their distribution network within Oman during the specified period.
Understanding key competitors and cross-visitation patterns is crucial for strategic positioning and marketing efforts.
The top competitors for Texas Chicken in Oman, based on customer cross-visitation, are Italian Barrista Cafe ايطاليا باريستا كافيه (14.63%), KFC (12.20%), RFC Al Khuwair (9.76%), McDonald's (9.76%), and Tropical Juices & Ice Cream (9.76%). This data shows the brands that Texas Chicken customers also frequent, helping inform competitive strategies.
Traffic workload uncovers peak hours, aiding staff allocation, inventory, and marketing promotions for efficiency.
Texas Chicken in Oman experiences peak traffic workload between 22:00 and 23:00, with the highest workload percentage at 62.79%. Traffic is lowest between 4:00 and 9:00. This indicates when to optimize staffing and resources to meet customer demand.
Consumer segments highlight key demographics. Affinity insights refine marketing and positioning.
Texas Chicken's customer base shows a gender mix where men (121 affinity index) are overrepresented and women (33 affinity index) are underrepresented. Among generations, Gen Y (139 affinity index) shows high affinity towards the brand, indicating a higher-than-average engagement. These insights guide targeted marketing efforts.