Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hard Rock Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hard Rock Cafe performance in the Thailand and how they change over time
See what factors influence Hard Rock Cafe performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Hard Rock Cafe' competitors in the Thailand
An analysis of Hard Rock Cafe' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hard Rock Cafe in Thailand is in the leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence. Performance peers in the same percentile range include Paw made Cafe and Painting.CNX, Mahadsajan Ko Yo Seafood Songkhla, Malgudi Indian Restaurant, Chucharm Bangkok Boat Noodles, 幸ちゃんラーメン KouchanRamen, The big tree บิ๊กทรี คาเฟ่ แอนด์ เรสเทอรองต์.
Customer Satisfaction (CSAT) reflects how happy customers are. Higher CSAT often correlates with loyalty and positive word-of-mouth, boosting brand reputation.
The overall CSAT for Hard Rock Cafe in Thailand is 71%, showing a decrease of 5 percentage points year-over-year. In Phuket Province, CSAT is 67%, with a decrease of 1.9 percentage points. This suggests declining customer happiness in Thailand over the period.
Average Check (AvgCheck) is the average money spent per customer. Higher AvgCheck means customers spend more per visit, boosting revenue.
The overall Average Check for Hard Rock Cafe in Thailand is 862.2 THB, a decrease of 8.3% year-over-year. In Phuket Province, the Average Check is 850 THB, holding steady with 0% growth. This shows declining revenue per customer in Thailand.
Number of Outlets indicates brand's physical presence. More outlets can lead to greater market reach and customer accessibility, increasing revenue.
Hard Rock Cafe has one outlet each in Chiang Mai Province and Phuket Province. This shows a limited but established physical presence across key tourist locations in Thailand.
Competitor analysis reveals competitive landscape. Understanding top competitors and customer cross-visitation informs strategic adjustments.
The top competitors for Hard Rock Cafe in Thailand, based on cross-visitation, are Starbucks (6.80%), Café Amazon (4.85%), McDonald's (4.85%), Suki Teenoi (2.91%), and Tichuca (1.94%). Starbucks accounts for the highest percentage of cross-visitation.
Traffic Workload reveals peak hours. Understanding when the restaurant is busiest allows for efficient staffing and resource allocation.
Traffic workload for Hard Rock Cafe in Thailand peaks between 18:00 and 22:00, reaching its highest at 21:00 (69.67). Workload is lowest between 0:00 and 10:00, with negligible traffic. The traffic starts to pick up at 11:00.
Consumer segments drive targeted marketing. Understanding consumer demographics enables tailored campaigns, boosting engagement and sales.
Women (61%) are overrepresented, while men are underrepresented (120%) among Hard Rock Cafe customers. Gen X (228%) shows the highest affinity, Gen Y (96%) is near average, and Gen Z (15%) is significantly underrepresented. These affinity indexes help to understand the consumer base.