Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hard Rock Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hard Rock Cafe performance in the Malaysia and how they change over time
See what factors influence Hard Rock Cafe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Hard Rock Cafe' competitors in the Malaysia
An analysis of Hard Rock Cafe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hard Rock Cafe is a leading brand with a market performance percentile of 99 in Malaysia. This indicates a strong market presence and high customer preference compared to its peers. Performance peers are Ayam Penyet AP, Incheon Kitchen, The Wagyu Tavern (JB) - No Pork, No Lard, 三喜砂锅 SanXii Claypot, Tuk Tuk Thai Boat Noodle, Permaisuri Mall Miri, and Chapathi Recipes.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth, crucial for sustainable growth.
Customer satisfaction for Hard Rock Cafe in Malaysia is high at 87%, with an increase of 11.3 percentage points year-over-year. Selangor shows the highest satisfaction (93%), while Kuala Lumpur has decreased to 76%. This suggests strengths in Selangor and opportunities for improvement in Kuala Lumpur.
Average check reveals customer spending habits and pricing power, directly impacting revenue and profitability for the restaurant chain.
The average check for Hard Rock Cafe in Malaysia is 137.80 MYR, a 19.70% increase year-over-year. Pahang has the highest average check (152.80 MYR), while Perak has the lowest (112.70 MYR). This indicates higher spending in Pahang locations.
Outlet count indicates brand reach and accessibility, reflecting market penetration and potential revenue generation across different locations.
Hard Rock Cafe has one outlet in each of the following states in Malaysia: Selangor, Penang, Malacca, Perak, Johor, Kuala Lumpur, and Pahang. This indicates a relatively even distribution across these key regions.
Identifying competitors highlights market dynamics and consumer choices, informing competitive strategies and differentiation efforts for the brand.
The top competitors for Hard Rock Cafe in Malaysia, based on cross-visitation, are McDonald's (3.47%), Madam Kwan's (2.97%), The Coffee Bean & Tea Leaf (2.97%), Grandmama's (2.48%), and Secret Recipe (1.98%). These brands are frequently visited by Hard Rock Cafe customers.
Analyzing traffic workload by hour helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
Traffic workload for Hard Rock Cafe in Malaysia peaks between 18:00 and 22:00, with the highest traffic at 21:00 (46.12%). The lowest traffic occurs between 1:00 and 9:00. This data suggests concentrating resources during peak hours.
Understanding consumer segments allows for targeted marketing and product development, maximizing engagement and brand relevance across different demographics.
Consumers of Hard Rock Cafe show high affinity towards men (index 121) and Gen X (index 227). Gen Y (index 83) and Gen Z (index 71) are under-indexed, meaning they have lower-than-average representation compared to Gen X and men.