Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hard Rock Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hard Rock Cafe performance in the Brazil and how they change over time
See what factors influence Hard Rock Cafe performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Hard Rock Cafe' competitors in the Brazil
An analysis of Hard Rock Cafe' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Hard Rock Cafe holds a leading market position in Brazil's Cafe & Restaurants industry with a percentile of 99, indicating it's in the top 1% of brands. This denotes a strong competitive advantage. Performance peers such as Ikigai Exclusive Sushi Campinas, Mirante, Padaria Bella Paulista, SAVATORE BURGER (São Miguel), Old Is Cool Burger, and Lanches e Carnes Defumadas Artesanalmente are at the same percentile.
Customer Satisfaction indicates brand loyalty and service quality, influencing repeat business and positive word-of-mouth referrals.
Hard Rock Cafe in Brazil has an overall customer satisfaction of 64%, a 1.6 percentage point increase year-over-year. The South Region shows higher satisfaction (64%) with a 4.7pp increase, while the Southeast Region's satisfaction is at 63% with a decrease of 7pp. Focus should be given to the Southeast region to determine cause of the downturn.
Average Check reveals customer spending habits, reflecting menu pricing strategy and the perceived value by the customers.
The overall average check for Hard Rock Cafe in Brazil is 155.8 BRL, a 13.6% increase year-over-year. The South Region shows an average check of 156.2 BRL, and the Southeast Region has an average check of 149.7 BRL. Both regions have no growth. This indicates a consistent spending level in these areas.
Number of Outlets measures brand presence and market penetration, showing accessibility and growth within the region.
Hard Rock Cafe has 4 outlets in the South Region and 2 outlets in the Southeast Region of Brazil. This demonstrates a stronger physical presence in the South Region compared to the Southeast Region.
Competitor analysis identifies key rivals, highlighting competitive landscape and customer preferences within the industry.
The top competitors for Hard Rock Cafe in Brazil, based on customer cross-visitation, are McDonald's (8.31%), Outback Steakhouse and Coco Bambu (5.38% each), Cantina Pastasciutta (2.46%), and Madero (2.31%). This indicates a customer overlap with fast-food chains and casual dining restaurants.
Traffic Workload indicates peak operational hours, enabling optimized staffing and resource allocation for improved customer experience.
Hard Rock Cafe in Brazil experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 21:00 (50.03). Traffic starts to increase around 11:00, peaking in the evening, then declines sharply after 22:00. This information is essential for staffing and inventory management.
Consumer segments show key audience demographics, enabling targeted marketing and tailored service offerings for maximized impact.
Women shows an affinity index of 92, while Men register at 106. Gen X exhibits an affinity index of 153, Gen Y 34, and Gen Z 211. This indicates Gen Z and Gen X have a high affinity, while Gen Y is under-indexed. Men have a higher affinity than Women.