Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hanamasa is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Hanamasa performance in the Indonesia and how they change over time
See what factors influence Hanamasa performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Hanamasa' competitors in the Indonesia
An analysis of Hanamasa' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, a key indicator of competitive strength and customer preference in the Cafe & Restaurants sector.
Hanamasa's market performance is at the 98th percentile, indicating a leading position in Indonesia's Cafe & Restaurants industry. This places Hanamasa in the top 2% of brands, suggesting strong customer preference and competitive advantage. Performance peers within the same percentile range include Baia Nonna X Little Red Dot, Gokana Ramen & Tepan Lippo Mall Puri, The Carpenters Steak & Pepper Rice Thamrin, The Coffee Academics, Warkop Mie Agam Banglades Ngemplak, and Kedai Steak Nusantara Puri Kosambi.
Customer satisfaction reflects brand loyalty and service quality, directly impacting revenue and long-term sustainability in the competitive market.
Hanamasa's overall customer satisfaction (CSAT) is 82%, a 10.8 percentage point increase year-over-year, signaling improved service or product quality. Java shows a CSAT of 84% with a 12.2pp increase, while the Lesser Sunda Islands have a CSAT of 64% with a 3pp decrease. CSAT peaked in May 2025 at 88.89%, indicating strong positive sentiment during that period.
Average check indicates customer spending per visit, crucial for revenue optimization and understanding pricing strategy effectiveness.
Hanamasa's overall average check is 219.4K IDR, a 1.7% decrease year-over-year. Java shows an average check of 218.2K IDR with no growth. The average check was highest in April 2025 at 264880.95 IDR, indicating potential seasonal trends or promotional impacts.
Outlet count reflects brand reach and market presence, directly influencing accessibility and brand visibility for potential customers.
Hanamasa has 15 outlets in Java and 1 outlet in the Lesser Sunda Islands. This distribution highlights a concentration of outlets in Java, suggesting a strategic focus or higher market demand in that region. No growth data available.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage initiatives.
Hanamasa's top competitors based on customer cross-visitation are Solaria, KFC, and McDonald's, each with 8.08% cross-visitation. Point Coffee has 5.05% and J.CO Donuts & Coffee 4.04%. This indicates that customers who visit Hanamasa also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service delivery during peak hours.
Hanamasa experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 19:00 (73.81). Traffic is minimal between 0:00 and 10:00. Resource planning should focus on these peak hours to ensure optimal customer service.
Consumer segmentation enables targeted marketing, aligning brand messaging and offerings with specific demographic preferences and behaviors.
Hanamasa's consumer base is predominantly women, with an affinity index of 83, meaning slightly under-indexed. Men show an affinity of 114, suggesting over-indexed. Gen X has an affinity of 219 (very high affinity), Gen Y an affinity of 93 (slightly under-indexed), and Gen Z an affinity of 44 (significantly under-indexed).