Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the New Zealand and how they change over time
See what factors influence Gong Cha performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the New Zealand
An analysis of Gong Cha' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Gong Cha in New Zealand holds a leading market performance percentile of 98, placing it in the top 2% of brands within the Cafe & Restaurants industry. This indicates a strong competitive position and high customer preference compared to peers like The Farmhouse Deli, Mashawe Mediterranean BBQ, The Postman's Leg, The Merchant Pub Co., Little Tiger Dumpling, and Sapid - Authentically South Indian.
Customer satisfaction (CSAT) indicates brand perception, affecting loyalty and revenue. Monitoring changes informs service improvements and marketing strategies.
Gong Cha's overall customer satisfaction in New Zealand is 67%, a decrease of 5.3 percentage points year-over-year. Auckland shows a CSAT of 62% with a decline of 8.2 percentage points. The dynamic CSAT data shows fluctuations between 61.29% and 91.67% during the observed months, indicating variability in customer experience over time.
Outlet count signals brand presence, influencing market coverage and accessibility for consumers. Expansion trends reflect growth strategy.
Gong Cha has a total of 26 outlets in New Zealand. Auckland has the highest concentration with 17 outlets, followed by Canterbury, Wellington, and Waikato each with 2 outlets, and Hawke's Bay, Otago, Bay of Plenty and Manawatū-Whanganui each with 1. This distribution reflects Gong Cha's stronger presence in Auckland compared to other states.
Analyzing competitors reveals market dynamics, informing strategies to differentiate and capture market share effectively.
The top competitors for Gong Cha in New Zealand, based on customer cross-visitation, are McDonald's (12.82%), BurgerFuel (7.69%), Starbucks, Chow Foo Restaurant 潮福楼, and lobster palace restaurant 龙虾宫 (each at 5.13%). This indicates that customers who visit Gong Cha also frequent these brands, highlighting potential competitive overlaps and opportunities for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, improving service efficiency during peak hours for customer satisfaction.
Gong Cha's peak traffic workload in New Zealand occurs between 11 AM and 6 PM, with the highest workload at 2:00 PM (57.82%). There is no traffic between 10 PM and 8 AM. This data helps optimize staffing and resource allocation to manage peak demand effectively.
Understanding consumer segments allows targeted marketing, improving engagement by tailoring messaging to specific demographics' preferences.
The affinity index for Women is 116% and for Men is 87%. Gen X shows a high affinity (488%). This suggests that Gong Cha's marketing can be tailored to resonate more effectively with female consumers and Gen X, while also considering strategies to better engage male consumers.