Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
GLOBUS is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence GLOBUS performance in the Germany and how they change over time
See what factors influence GLOBUS performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of GLOBUS' competitors in the Germany
An analysis of GLOBUS' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GLOBUS, with a Market Performance percentile of 99, is a leading brand. This indicates a very strong market position, demonstrating high customer preference and a significant share of foot traffic. Performance peers in the same percentile range include Benedict, Heimathafen, CRUNCHY KEBAB, masons Restaurant, SEEHAUS im Englischen Garten and Takumi Dortmund.
Customer satisfaction (CSAT) reflects brand perception, driving loyalty and repeat business, thus impacting long-term revenue and growth.
GLOBUS's overall CSAT is 73%, a slight decrease (-0.3pp) year-over-year. Baden-Württemberg shows the highest CSAT (91%) with significant growth (28.1pp), while Saarland has a lower CSAT (68%) with a decrease (-8.5pp). Monitor and address CSAT decline in Hesse and Rhineland-Palatinate.
Average check size reveals spending patterns, influencing revenue. Monitoring this KPI enables optimized pricing and targeted promotions for profit growth.
GLOBUS's overall average check is 12.2 EUR, up 11.1% year-over-year. Hesse has the highest average check (17.3 EUR), while Saxony reports 6.2 EUR. Focus on maintaining the average check growth and understanding regional disparities.
Outlet count indicates market reach and expansion, affecting brand visibility, accessibility and overall revenue potential across different regions.
GLOBUS has the most outlets in Rhineland-Palatinate (15), followed by Hesse and Saarland (8 each). Expansion opportunities may exist in areas with fewer outlets, such as Mecklenburg-Vorpommern(1), but other factors should be considered.
Competitor analysis identifies key players and customer overlap, enabling strategic differentiation and targeted customer acquisition efforts.
McDonald's (15.28%) and Burger King (9.03%) are the top competitors based on cross-visitation. Bäcker Görtz (2.78%), Werner's Backstube (2.08%) and Subway (2.08%) also show notable customer overlap. Strategic adjustments are needed to address this competition.
Traffic workload analysis reveals peak hours, optimizing staffing, inventory, and promotions to maximize sales and customer satisfaction.
GLOBUS experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (58.61). Traffic is minimal between 10 PM and 7 AM. Ensure adequate staffing and resources during peak hours to handle customer demand.
Understanding consumer segments by gender and generation allows for tailored marketing, improved product offerings and enhanced customer engagement strategies.
GLOBUS has a high affinity with Women (90), and Men (105). Gen Z shows the highest affinity (174). Gen X is under-indexed (76). Focus marketing efforts on Gen Z, and improve Gen X engagement.