Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Giligan's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Giligan's performance in the Philippines and how they change over time
See what factors influence Giligan's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Giligan's' competitors in the Philippines
An analysis of Giligan's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference, reflecting its competitive standing in the cafe and restaurant industry.
Giligan's holds a leading market position in the Philippines' cafe & restaurant industry with a percentile of 99, placing it in the top 1% of brands. This high percentile signifies strong brand recognition and customer loyalty compared to its peers like Yogi - Siargao Yogurt House, Din Tai Fung, MAGAN RESTAURANT, Nihon Cafe Metropolitan, Bell+Amadeus, and The Matcha Tokyo.
Customer satisfaction is crucial for brand loyalty and growth. Tracking CSAT helps identify areas for improvement in service and offerings.
Giligan's overall customer satisfaction (CSAT) is 30%, a decrease of 10.8 percentage points year-over-year. CSAT varies by region: Calabarzon and Metro Manila both have a 40% CSAT, while Central Luzon has a significantly lower CSAT of 8%. A drop in CSAT may affect customer loyalty and requires investigation to understand the drivers and implement targeted improvements.
Average check reflects customer spending habits and revenue potential. Monitoring it helps optimize pricing and menu strategies.
Giligan's overall average check is PHP 859.1, a 22.1% increase year-over-year. Metro Manila has the highest average check at 1.1K PHP. The increasing average check suggests customers are spending more per visit, potentially due to menu enhancements or pricing adjustments. A higher average check can lead to increased revenue and profitability.
Outlet count indicates brand reach and expansion. Tracking the number of outlets helps assess market penetration and growth strategy.
Giligan's has a significant presence in the Philippines, with 35 outlets each in Metro Manila and Calabarzon. Central Luzon has 16 outlets, followed by Bicol Region with 5. Western Visayas and Central Visayas each have 3 outlets. Zamboanga Peninsula, Cordillera Administrative Region, Eastern Visayas and Davao Region each have 1 outlet. The distribution of outlets reflects Giligan's strategic focus on key regions in the Philippines.
Identifying key competitors is vital for strategic positioning and gaining a competitive edge in the cafe & restaurants industry.
Giligan's main competitors, based on customer cross-visitation, are Jollibee (21.43%) and McDonald's (19.64%). Other competitors include Starbucks, Gerry's Grill, and Mang Inasal (all at 7.14%). Analyzing these cross-visitation patterns helps Giligan's understand customer preferences and tailor its offerings to maintain and grow its market share.
Understanding traffic workload by hour helps optimize staffing and resource allocation, improving operational efficiency and customer service.
Giligan's experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 5:00 PM to 6:00 PM. There's minimal activity between midnight and 8:00 AM. These insights are crucial for scheduling staff, managing inventory, and ensuring optimal customer service during peak hours.
Understanding consumer segments helps tailor marketing efforts and product offerings, improving engagement and customer satisfaction.
Consumers: women(43%) shows lower affinity with -45.93%, while men(133%) have higher affinity with 26.43%. Generation X exhibits a high affinity with index 225.00, while Gen Y shows an index of 74.00, indicating they are under-indexed. Gen Z shows index 105.00.