Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fri-Chiks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fri-Chiks performance in the Pakistan and how they change over time
See what factors influence Fri-Chiks performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Fri-Chiks' competitors in the Pakistan
An analysis of Fri-Chiks' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fri-Chiks holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands in Pakistan's Cafe & Restaurants industry. This high percentile indicates strong customer preference and market dominance compared to peers like Bar B.Q. Tonight, Shaikh Abdul Ghaffar Kabab House, Ghani Shinwari Restaurant, Mazaidar Haleem & Foods, The Lost Tribe Rooftop, and The Mama's Food which are in the same percentile.
Customer satisfaction (CSAT) is a key performance indicator showing how well Fri-Chiks' products and services meet customer expectations, thus impacts loyalty.
Fri-Chiks' overall CSAT is 55%, showing a decrease of 4.1 percentage points year-over-year. Customer satisfaction in Punjab mirrors the overall value. The CSAT values varied in the last 3 months: from 64.29% in April to 46.15% in May and 50% in June. Further investigation is needed to understand the fluctuation.
The average check is a good KPI that shows how much money customers spend at Fri-Chiks on average, influencing revenue and profitability.
The average check for Fri-Chiks is 2.1K PKR, demonstrating a significant increase of 39.3% year-over-year. The average check in Punjab is also 2.1K PKR, with no change. The average check varied in the last 3 months: from 2260 PKR in April to 2057.69 PKR in May and 1907.89 PKR in June. The trend is decreasing.
Tracking the number of outlets helps show company growth, market coverage, and potential reach to customers in different regions.
Fri-Chiks has 13 outlets located in Punjab. Maintaining a stable number of outlets indicates a consolidation phase within this region. There are no values for growth so it can be concluded that the number of outlets is the same in the analyzed period.
Analyzing competitors helps Fri-Chiks understand the competitive landscape and improve strategies to attract and retain customers.
McDonald's (11.11%), Cheezious (10.10%), Yasir Broast (7.07%), Salt'n Pepper (6.06%), and KFC (5.05%) are the top brands that Fri-Chiks' customers also visit. McDonald's and Cheezious represent the biggest competitors of Fri-Chiks. Cross-visitation data shows customer preferences and opportunities for Fri-Chiks to differentiate its offerings.
Analyzing traffic workload by hours helps to find the busiest times and schedule staff or promotions accordingly.
Traffic workload varies significantly throughout the day, peaking at 69.09% at 9 PM and 65.77% at 10 PM. The lowest traffic is between 3 AM and 5 AM. These trends enable Fri-Chiks to optimize staffing and resource allocation during peak hours.
Analyzing consumer segments enables targeted marketing and positioning, improving engagement and return on investment.
Fri-Chiks' customer base shows high affinity towards both Women (99%) and Men (100%), indicating broad appeal. The Gen X segment is overrepresented (136%), as is Gen Z (400%). Gen Y affinity is 35, meaning it is underrepresented relative to the average consumer.