Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Fri-Chicks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
See what factors influence Fri-Chicks performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Fri-Chicks' competitors in the Pakistan
An analysis of Fri-Chicks' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fri-Chicks is a leading brand with a Market Performance percentile of 99, placing it in the top 1%. This indicates a strong market presence. Performance peers in a similar range include Johnny & Jugnu, Seven Sides Lake City, Butt Karahi, and Kababjees Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, retention, and brand reputation within the Cafe & Restaurants industry.
Fri-Chicks has a customer satisfaction of 65%, a 2.3pp increase year-over-year. CSAT in Punjab is also at 65% with a 2.1pp increase. CSAT fluctuates with a high of 76.32% in June 2025 and a low of 45.45% in May 2025.
Average check reveals spending habits, vital for pricing strategies and revenue forecasting within the competitive Cafe & Restaurants landscape.
The overall average check for Fri-Chicks is 1.8K PKR, a 9.50% increase year-over-year. Punjab's average check is also 1.8K PKR. The average check ranged from 1548.08 PKR in April 2025 to 1945.12 PKR in May 2025.
Outlet count signifies market presence, directly influencing brand visibility, accessibility, and overall business scale within the Cafe & Restaurants sector.
Fri-Chicks has 57 outlets in Punjab and 1 in Khyber Pakhtunkhwa. This demonstrates a strong presence in Punjab, indicating a concentration of resources in this region.
Analyzing top competitors helps Fri-Chicks understand its competitive landscape and refine strategies for market share and customer retention.
The top competitors for Fri-Chicks, based on customer cross-visitation, are KFC (10%), Cheezious (4.55%), McDonald's (4.55%), Stone Ove. Pizza Valley (4.55%), and Ranchers (3.64%). KFC sees the highest overlap in customers.
Understanding traffic workload by hours allows Fri-Chicks to optimize staffing, promotions, and resource allocation during peak and off-peak times.
Fri-Chicks experiences peak traffic between 7 PM and 9 PM, with the highest workload at 21:00 (59.98%). Traffic is lowest between 3 AM and 8 AM. Resource planning should focus on evening hours.
Consumer segment analysis by Gender and Generation is strategic for targeted marketing and positioning. Affinity insights inform tailored strategies.
Women show a higher affinity (105%) towards Fri-Chicks compared to Men (99%). Gen Y also displays a high affinity (142%). Marketing strategies should leverage the high engagement from these segments.