Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
freshens is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence freshens performance in the United States and how they change over time
See what factors influence freshens performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of freshens' competitors in the United States
An analysis of freshens' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength, reflecting customer preference within the Cafe & Restaurants industry.
freshens holds a leading market position in the United States, ranking in the top 5% (95th percentile) within the Cafe & Restaurants industry. This high percentile suggests a strong brand preference. Performance peers in the same percentile include Backstory Coffee Roasters, Cadillac Bar, Roasting Plant Coffee, Plymouth Restaurant & Rooftop Bar, Kokoro, and Birria LES.
Customer Satisfaction reflects brand perception and loyalty, influencing long-term success and repeat business in Cafe & Restaurants.
freshens' overall Customer Satisfaction (CSAT) is 55%, with a significant increase of 9.7 percentage points year-over-year. CSAT varies by state: Texas has the highest CSAT at 71%, followed by Georgia at 56%, and Florida at 47%. This indicates that customer experience and satisfaction levels vary across different geographic regions.
Outlet count indicates brand reach and market penetration, vital for assessing growth and expansion strategies in Cafe & Restaurants.
freshens has a varying number of outlets across different states. Texas leads with 5 outlets, followed by Florida with 3. Pennsylvania, Georgia, Tennessee, Indiana, and Washington each have 2 outlets, while Ohio and Minnesota each have 1. This shows the brand's geographic distribution across the United States.
Identifying competitors enables strategic positioning and differentiation, crucial for attracting and retaining customers in Cafe & Restaurants.
The top competitors for freshens, based on customer cross-visitation, are McDonald's, Wendy's, and Olive Garden Italian Restaurant, each with a cross-visitation rate of 9.52%. Blaze Pizza and Reboot Retrocade & Bar each have a cross-visitation rate of 4.76%. This suggests that freshens customers also frequent these establishments.
Traffic Workload identifies peak hours, enabling efficient staffing and resource allocation in the Cafe & Restaurants environment.
Traffic workload for freshens varies throughout the day. Peak hours are between 11:00 AM and 7:00 PM, with the highest traffic workload observed between 12:00 PM and 1:00 PM. Traffic significantly decreases after 8:00 PM. There is almost no traffic between midnight and 6:00 AM. This distribution helps optimize staffing and operations.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development in Cafe & Restaurants.
freshens demonstrates a high affinity with women (index of 75) and men (index of 121). The brand is under-indexed with Gen X (index of 37), indicating low engagement. However, there is high affinity with Gen Y (index of 155) and Gen Z (index of 121), suggesting a strong presence within younger consumer groups.