Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Freez is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Freez performance in the United Arab Emirates and how they change over time
See what factors influence Freez performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Freez' competitors in the United Arab Emirates
An analysis of Freez' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Freez holds a leading market position in the United Arab Emirates, ranking in the top 4% within the Cafe & Restaurants industry. This percentile suggests strong customer preference compared to peers like Nahdi Mandi Restaurant, Rain, Unwind Speciality Boardgame Cafe, Maria Bonita Taco Shop & Grill, Miss J Café & Cakery, and Wimpy. The brand's high ranking indicates a competitive edge.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business.
Freez's overall customer satisfaction is 76%, a decrease of 10.1 percentage points year-over-year. Abu Dhabi Emirate shows 83% satisfaction, while Dubai is at 75%. This decline warrants attention to improve service and address customer concerns to prevent losing customers.
Average check reveals how much customers spend per visit, indicating pricing power and menu appeal.
The average check for Freez is 52.1 AED, up 13.9% year-over-year, showing customers are spending more per visit. In Abu Dhabi Emirate, the average check is 56.3 AED. This suggests Freez is effectively upselling or that menu prices are competitive.
Number of outlets indicates brand reach and accessibility, driving revenue and market presence.
Freez has 13 outlets in Dubai, 7 in Abu Dhabi Emirate, 2 in Ajman Emirate, 1 in Ras al-Khaimah, and 1 in Sharjah Emirate. The concentration in Dubai highlights a strong presence there, while expansion in other Emirates signals growth potential.
Identifying competitors helps understand the competitive landscape and refine strategies for differentiation.
Freez customers also visit McDonald's (19.05%), Burger King (9.52%), KFC (9.52%), Starbucks (9.52%), and Pizza Hut (7.14%). This cross-visitation suggests Freez competes with major fast-food chains and coffee shops for customer attention.
Understanding traffic workload by hour helps optimize staffing and resource allocation for peak times.
Traffic at Freez peaks between 17:00 (5 PM) and 23:00 (11 PM), with the highest workload around 21:00 (9 PM) at 56.93%. Activity is lowest between 3:00 AM and 7:00 AM. Staffing should align with these peak hours to ensure efficient service.
Consumer segments drive targeted marketing, improving relevance and ROI by aligning with specific groups.
Freez is highly favored among women (Affinity Index 97) and Men (Affinity Index 102), indicating balanced gender appeal. Gen Y (Affinity Index 118) and Gen Z (Affinity Index 159) exhibit high affinity, suggesting their marketing should resonate with younger demographics.