Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the United Arab Emirates and how they change over time
See what factors influence Wimpy performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the United Arab Emirates
An analysis of Wimpy' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, crucial for strategic planning and investment decisions.
Wimpy holds a leading position in the UAE's Cafe & Restaurant industry with a percentile of 96, placing it in the top 4% of brands. This indicates a strong market presence. Peers include ORFALI BROS RESTAURANT, Table Otto Al Jimi Mall, Nahdi Mandi Restaurant, Fujiya Millennium - Authentic Japanese Restaurant Dubai, Unwind Speciality Boardgame Cafe, and Rain.
CSAT measures how happy customers are, directly impacting loyalty, repeat business, and positive word-of-mouth referrals.
Wimpy's overall customer satisfaction (CSAT) is 81%, with a decrease of 11.2 percentage points year-over-year. Dubai shows a CSAT of 81%, while Abu Dhabi Emirate has 80%. This indicates declining customer happiness, requiring analysis and action to improve service and retain loyalty, especially in Abu Dhabi.
Average check tracks customer spending, which helps to understand revenue trends and optimize pricing and menu strategies.
Wimpy's overall average check is 78.3 AED, with a significant increase of 32.5% year-over-year. Dubai has an average check of 86.2 AED, while Abu Dhabi Emirate's average check is 63.9 AED. The data shows that customers are spending significantly more compared to last year, with Dubai contributing higher revenue per transaction.
Outlet count indicates brand reach and market coverage, influencing accessibility and overall revenue potential.
Wimpy has 4 outlets in Dubai and 3 in Abu Dhabi Emirate. This distribution indicates a stronger presence in Dubai. Data reveals the physical footprint, directly impacting customer reach and brand accessibility within each emirate.
Competitor analysis identifies key rivals and customer preferences, crucial for strategic positioning and competitive advantage.
Wimpy's top competitors based on customer cross-visitation are McDonald's (8.45%), Raising Cane's Chicken Fingers (5.63%), Haven Spot (4.23%), Nando's (4.23%), and KFC (2.82%). McDonald’s has a higher cross-visitation rate, indicating overlap in customer base.
Traffic workload by hour reveals peak times and informs staffing and resource allocation for optimal service.
Wimpy's traffic workload peaks between 18:00 and 21:00, with the highest workload at 21:00 (61.65%). There is minimal to no traffic between 4:00 and 9:00. This data indicates the need for increased staffing and resource allocation during evening peak hours.
Understanding consumer demographics enables targeted marketing and customized service offerings, enhancing engagement and loyalty.
Wimpy's customer base is predominantly female, indicated by Women affinity index 96 (slightly under-indexed). Men affinity index is 102 (slightly over-indexed). The brand sees a high affinity index for Gen Y 137 (considerably over-indexed), This data suggests marketing efforts should focus on retaining Gen Y.