Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Frango americano is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Frango americano performance in the Brazil and how they change over time
See what factors influence Frango americano performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Frango americano' competitors in the Brazil
An analysis of Frango americano' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Frango americano is a leading brand with a market performance percentile of 97 in the Cafe & Restaurants industry in Brazil. This indicates it's in the top 3% of brands, suggesting strong customer preference. Performance peers in a similar range include Preto Cozinha, Casa Mineira Restaurante, Restaurante Dá Domingos, Turma do Sítio Lanches, Gloria and BAKER PARRILLA & BEER, all at percentile 97.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates, which is vital for sustainable growth.
Frango americano's overall customer satisfaction (CSAT) is 31%, a decrease of 25.5 percentage points year-over-year. The South Region reports a CSAT of 31%, also down by 25.5 percentage points. CSAT has decreased from 64.29% in April to 25% in June, indicating a significant decline in customer sentiment over the past few months. This decline requires investigation and action.
Outlet count indicates market reach and expansion, reflecting growth potential and brand accessibility.
Frango americano has 16 outlets across Brazil. The South Region has 12 outlets, the Southeast Region has 2, and the North and Northeast Regions each have 1. The distribution indicates a strong presence in the South Region, with limited presence in other regions.
Competitor analysis identifies market rivals and customer preferences, which is crucial for strategic positioning and differentiation.
The top competitors for Frango americano, based on cross-visitation, are Burger King and McDonald's, each with a cross-visitation rate of 8.70%. Mundo Animal Lanchonete Temática, Senador grill, and Starbucks each have a cross-visitation rate of 4.35%. This shows Frango americano customers also frequent major fast-food chains.
Traffic workload reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Frango americano experiences peak traffic workload between 18:00 and 22:00, with the highest workload at 20:00 (53.23%). Traffic is minimal between 0:00 and 7:00. This data can inform staffing and promotional strategies to optimize service during peak hours.
Understanding consumer segments enables targeted marketing, improving campaign effectiveness and customer engagement.
Frango americano's customer base shows a high affinity for Women (83%), indicating this segment is engaged compared to average consumer. Men are overrepresented (113%), so they are more engaged than average. Gen X segment is highly overrepresented (383%), showing strong affinity for the brand relative to average.