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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Formosa Chang is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Formosa Chang performance in the Taiwan and how they change over time
See what factors influence Formosa Chang performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Formosa Chang' competitors in the Taiwan
An analysis of Formosa Chang' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Formosa Chang's market performance is in the top 1% in Taiwan's Cafe & Restaurants industry, indicating a leading position. Performance peers within the 99th percentile include 小蒙牛頂級麻辣鍋《烤》大里店, 甲桂林港式茶餐廳, 千蘭日式拉麵(埔心貳號殿)楊梅美食 楊梅拉麵 楊梅餐廳 楊梅必吃 楊梅restaurant 楊梅美食推薦, 大賞平價鐵板燒永和安樂店, 13 Steak House, and ABV Bar & Kitchen.
Customer satisfaction (CSAT) reflects customer loyalty and service quality, directly impacting revenue and brand reputation.
Formosa Chang's overall CSAT is 77%, a 16.1 percentage point increase year-over-year. Zhubei City shows the highest CSAT at 84%, while Taichung has a CSAT of 74%. The CSAT trend decreased from April to May, and increased in June.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Formosa Chang's overall average check is 187.7 TWD, a 6.2% decrease year-over-year. Taipei has the highest average check at 199.3 TWD, while Taichung has the lowest at 146.2 TWD. The average check increased from April to May, then decreased in June.
Outlet count indicates brand reach and market presence, essential for growth and accessibility.
Formosa Chang has 28 outlets in Taipei, the most of any city. New Taipei has 20 outlets, followed by Taoyuan City with 8. Toufen has the fewest outlets, with 1. This distribution highlights Taipei as a key market.
Identifying competitors helps understand market dynamics and refine competitive strategies.
McDonald's is the top competitor for Formosa Chang, with a cross-visitation rate of 9.75%. Starbucks follows at 6.63%, then MOS Burger at 5.65%. Ba Fang Yun Ji has a cross-visitation of 4.09% and Sushi Express 2.53%.
Understanding traffic workload helps optimize staffing and resource allocation during peak hours.
Formosa Chang experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (73.40%). Traffic is minimal between 0:00 and 9:00. This highlights the need for adequate staffing during dinner hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Women are overrepresented (79%) among Formosa Chang's customers. Affinity is high for Gen X (228%), suggesting they are significantly more engaged than average. Gen Y (45%) and Gen Z (57%) are underrepresented.