Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Guys is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Five Guys performance in the Malaysia and how they change over time
See what factors influence Five Guys performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Five Guys' competitors in the Malaysia
An analysis of Five Guys' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Five Guys has a market performance percentile of 96 in Malaysia's Cafe & Restaurants industry, indicating a leading position (top 4%). This high percentile signifies strong competitive strength and customer preference. Performance peers include Pebbles Cafe, Kim Kee Noodles 金記面家, Taiwanese house, KANTIN at The Granary, Restoran Choong Kee "Pokok Besar" 兵如港忠记大树头炸料粉, and the hidden lab.
Customer satisfaction reflects customer loyalty, impacting brand reputation and future revenue through repeat business and positive word-of-mouth.
Five Guys' overall customer satisfaction (CSAT) in Malaysia is 62%, a decrease of 4.1 percentage points year-over-year. Kuala Lumpur shows a CSAT of 73% with a growth of 6.9 percentage points, while Pahang has a lower CSAT of 36%, down by 32.2 percentage points. This indicates varying customer experiences across different states.
Average check reflects spending per customer visit and indicates pricing strategy effectiveness and customer willingness to spend.
The overall average check for Five Guys in Malaysia is 77.2 MYR, a 9.2% increase year-over-year. Pahang shows an average check of 95 MYR, while Kuala Lumpur has an average check of 68.1 MYR. The increase suggests customers are spending more per visit.
Number of outlets indicates brand's market presence and accessibility, impacting market reach and potential customer base.
Five Guys has one outlet each in Kuala Lumpur and Pahang, Malaysia. The equal distribution shows a balanced market presence in these key regions. The limited number of outlets suggests potential for expansion.
Competitor analysis reveals market landscape, customer preferences, and potential areas for differentiation and strategic advantage.
The top competitors for Five Guys in Malaysia, based on customer cross-visitation, are McDonald's (13.95%), Madam Kwan's (9.30%), FUIYOH! It’s UNCLE ROGER (6.98%), ZUS Coffee (6.98%), and VCR (6.98%). McDonald's has considerably more cross-visitation. These brands share a customer base with Five Guys.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation for enhanced customer experience.
Five Guys' traffic workload in Malaysia peaks between 11:00 and 21:00, with the highest traffic at 12:00 (69%) and 21:00 (69.14%). There is no traffic from 0:00 to 10:00 and from 22:00 to 23:00, with significantly reduced workloads between those hours. Optimal staffing should align with the peak hours.
Analyzing consumer segments informs targeted marketing, enabling personalized campaigns and enhanced customer engagement for improved ROI.
Five Guys' customer base in Malaysia shows a gender mix where women are represented with an affinity index of 52, under-indexed compared to the average. Men are represented with an affinity index of 134, over-indexed compared to the average. Among generations, Gen X has an affinity index of 83, Gen Y has an index of 102, and Gen Z has an index of 43. Gen Y shows slightly high affinity, while Gen Z shows significantly lower affinity.