Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
FireGrill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence FireGrill performance in the Saudi Arabia and how they change over time
See what factors influence FireGrill performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of FireGrill' competitors in the Saudi Arabia
An analysis of FireGrill' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
FireGrill's Market Performance is at the 99th percentile, marking it as a leading brand in Saudi Arabia's Cafe & Restaurants industry. This top 1% position signifies a strong market presence, indicating high customer preference compared to peers like FISH & CHIPS, Denden, and MESHRAQ.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, making it crucial for sustainable growth.
FireGrill's overall CSAT is 77%, a decrease of 4 percentage points year-over-year. While Eastern Province shows high satisfaction (82%), Riyadh Region's CSAT decreased by 8pp to 78%. The CSAT trend declined from April (80.10%) to June (71.24%) 2025, signaling potential areas for service improvement.
Average check (AvgCheck) is the average money spent per transaction. Understanding spending habits helps to manage revenue.
FireGrill's overall average check is 67.1 SAR, a 2.7% decrease year-over-year. Riyadh Region has the highest average check at 68.8 SAR. Average check fluctuated between April (66.53 SAR) and June (65.58 SAR) 2025, indicating variability in customer spending habits during this period.
Number of outlets indicates brand reach and expansion. Monitoring outlet distribution shows market penetration and growth strategy effectiveness.
FireGrill has a total of 28 outlets in Saudi Arabia. The majority are located in Riyadh Region (15 outlets), followed by Makkah Region (9 outlets). Eastern Province has 3 outlets, and Medina Province has 1 outlet, showing an uneven distribution across the country.
Competitor analysis identifies key rivals and their customer overlap, crucial for strategic positioning and competitive advantage.
FireGrill's top competitors, based on customer cross-visitation, are Al Baik (8.54%), Kudu (8.42%), and McDonald's (8.42%). KFC (7.72%) and Dunkin' (6.67%) also see significant customer overlap. This indicates that FireGrill customers also frequent these fast-food chains.
Traffic workload by hour reveals peak and low hours to understand how to better manage staff and offer better service.
FireGrill experiences the highest traffic workload between 17:00 (54.54) and 23:00 (58.29), with a peak at 21:00 (58.59). Traffic is minimal between 05:00 and 09:00. This suggests a need for optimized staffing during peak evening hours and reduced staff in the morning.
Analyzing consumer segments by gender and generation informs targeted marketing, enabling personalized campaigns and improved engagement.
FireGrill's consumer base shows a high affinity among women (103 index) and Gen Y (145 index). This suggests these segments are overrepresented among FireGrill's customers, meaning that FireGrill could focus marketing strategies on the Gen Y and women segment.