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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
FAT JAK'S is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence FAT JAK'S performance in the Australia and how they change over time
See what factors influence FAT JAK'S performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of FAT JAK'S' competitors in the Australia
An analysis of FAT JAK'S' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
FAT JAK'S holds a leading market position at the 99th percentile. This indicates a strong competitive advantage. Performance peers in a similar range include Franca Brasserie, Hurricane's Grill & Bar, The Shed Cafe, Pho Thin Chatswood, Bornga Korean Restaurant and Ooshman -.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business. High satisfaction scores often correlate with positive word-of-mouth.
FAT JAK'S demonstrates strong customer satisfaction with an overall CSAT of 88%, a 4.6 percentage point increase year-over-year. New South Wales shows 91% with a decrease by 1.2pp, while Victoria has 86% with an increase by 3.9pp. The CSAT trends show some volatility from April to June 2025.
Average check reflects customer spending habits, indicating revenue potential and pricing strategy effectiveness for increased profitability.
FAT JAK'S shows a positive trend in average customer spending, with an overall average check of 36.5 AUD, a 16.2% increase year-over-year. New South Wales has an average check of 44.3 AUD, while Victoria shows 31.6 AUD. Average check fluctuated from April to June 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility for revenue generation.
FAT JAK'S has a total of 12 outlets with a larger presence in Victoria (9 outlets) compared to New South Wales (3 outlets). This data indicates that brand needs to increase outlets in NSW.
Understanding key competitors helps brands identify opportunities for differentiation, improve customer retention and gain a competitive edge.
McDonald's, Hungry Jack's Burgers, El Jannah Chicken, Guzman y Gomez and Le Feu are key competitors, based on customer cross-visitation. McDonald's has the highest cross-visitation rate at 8.33%.
Analyzing traffic patterns enables efficient staffing and optimized resource allocation during peak hours to maximize sales and customer satisfaction.
FAT JAK'S experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic volume occurring around 6:00 PM. Minimal traffic is observed during late-night and early-morning hours.
Understanding consumer segments allows for targeted marketing and tailored messaging, maximizing engagement and improving ROI.
Women are overrepresented (103 Affinity index) and Men are underrepresented (97 Affinity index). Gen Z (350 Affinity index) shows a very high affinity, while Gen X (256 Affinity index) shows high affinity for FAT JAK'S brand.