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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Extrawurst is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Extrawurst performance in the Germany and how they change over time
See what factors influence Extrawurst performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Extrawurst' competitors in the Germany
An analysis of Extrawurst' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Extrawurst's Market Performance stands at the 98th percentile, marking it as a leading brand in Germany. This means Extrawurst outperforms the vast majority of Cafe & Restaurants, showing high customer preference and a strong competitive position. Its performance peers are NaturFreunde Haus, BESTIA Vera Pizza Napoletana, Damaskino Restaurant, Zum Lahmen Esel, Smash36, and Santa Maria, all within the same leading percentile.
Customer Satisfaction reflects customer loyalty and brand perception, influencing business growth and repeat visits, revealing areas for operational improvement.
Extrawurst's overall Customer Satisfaction (CSAT) is 72%, a decrease of 1.8 percentage points year-over-year. CSAT varies by state: Hesse shows the highest CSAT (79%) with a decrease of 3.8pp, while North Rhine-Westphalia has 66% CSAT with a slight increase of 1.1pp. Lower Saxony shows lowest CSAT (50%) with a significant decrease of 50pp. This indicates that customer experiences and satisfaction levels differ significantly across various regions and need attention.
Average Check reflects spending per customer, indicating menu pricing effectiveness and customer spending habits, crucial for revenue optimization strategies.
The overall Average Check for Extrawurst is 10.2 EUR, a 15.2% increase year-over-year, suggesting customers are spending more per visit. In North Rhine-Westphalia, the Average Check is 8.8 EUR, with no growth indicated. This points to regional variations in spending habits, with an increasing spending trend, thus showing revenue growth potential.
Outlet count indicates market reach and brand presence, influencing market share and accessibility to customers across different locations.
Extrawurst has 28 outlets across Germany. The majority (17) are in North Rhine-Westphalia, indicating a strong regional presence. Hesse has 7 outlets, while Lower Saxony has 2. Brandenburg and Rhineland-Palatinate each have 1 outlet. This distribution highlights a concentration in North Rhine-Westphalia with a more limited presence elsewhere.
Competitor analysis reveals competitive landscape and customer preferences, allowing strategic differentiation and informed decision-making to gain market share.
The top competitors for Extrawurst, based on cross-visitation, are McDonald's (9.80%), Little EATaly - Pizza Napoletana E Bar (3.92%), Haus des Döners (3.92%), Burger King (3.92%), and Bock 19 (1.96%). This indicates that Extrawurst's customers also frequent fast-food chains like McDonald's and Burger King and other restaurants. This insights allow Extrawurst to position itself and strategically compete effectively.
Traffic workload analysis identifies peak hours and customer flow patterns, enabling efficient staffing and resource allocation to optimize service delivery.
Extrawurst experiences peak traffic between 11 AM and 5 PM, with the highest workload around 2 PM (59.96%). Traffic is minimal between 8 AM and 9 AM, and virtually non-existent during the night (8 PM - 8 AM). This information allows Extrawurst to allocate resources effectively, ensuring adequate staffing during peak times and minimizing costs during low-traffic hours.
Understanding consumer segments tailors marketing, enhances product appeal, aligns with preferences, fostering stronger connections and brand relevance.
Extrawurst's customer base shows an overrepresentation of women (affinity index: 67) and men (affinity index: 118) relative to the average consumer. Analysis of generational segments reveals an affinity index of 88 for Gen X and 70 for Gen Y. These affinity indexes shows that Extrawurst appeals more to men, while affinity index for Women, Gen X and Gen Y is lower than average.