Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Esselunga is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Esselunga performance in the Italy and how they change over time
See what factors influence Esselunga performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Esselunga' competitors in the Italy
An analysis of Esselunga' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating its competitive strength and customer preference.
Esselunga, with a market performance of 99, is a leading brand. This percentile indicates a strong market standing. Competitors in a similar range include Alla Rampa, Ristorante Friends, Sushi Club, Vasinikò, La Taverna Madonna Dei Monti 16, and Osteria dell'Orsa, all at the 99th percentile.
Customer satisfaction (CSAT) is vital for understanding customer loyalty and identifying areas for service improvement, directly impacting revenue.
Esselunga's overall CSAT is 63%, a 0.7pp increase year-over-year. Veneto shows the highest CSAT at 72%, while Lazio has decreased significantly by -19.1pp. CSAT peaked in May 2025 and decreased to 50.35% in June 2025.
Average check reveals customer spending habits, crucial for pricing strategies and assessing promotional campaign effectiveness for revenue growth.
Esselunga's overall average check is 9.2 EUR, down -1.8% year-over-year. Lombardy has an average check of 9.1 EUR. The average check peaked in May 2025 and decreased to 7.22 EUR in June 2025.
Outlet count indicates brand reach and expansion strategy, impacting market penetration and accessibility for potential customers.
Esselunga has 69 outlets in Lombardy, which is the highest number of outlets compared to other states. Tuscany has 16 outlets and Piedmont has 15.
Identifying key competitors helps refine strategies and understand market dynamics, enabling businesses to gain a competitive edge.
McDonald's is Esselunga's top competitor with a cross-visitation rate of 13.16%. Autogrill follows with 4.93%, Burger King with 3.29%, Old Wild West with 2.63%, and Venchi Cioccolato e Gelato with 1.64%.
Traffic workload shows peak hours, enabling effective staffing and resource allocation to optimize customer experience and service efficiency.
Esselunga experiences peak traffic between 8:00 and 18:00, with the highest workload around 10:00-12:00. Traffic is minimal between 21:00 and 6:00.
Consumer segment analysis by gender and generation helps tailor marketing, improving engagement and brand resonance with different groups.
Esselunga's customer base shows that Women has an affinity index of 93, while Men are over-represented with an affinity index of 106. Gen X are strongly over-represented with an affinity index of 134. Gen Y is under-represented (58) and Gen Z is also under-represented (52).