Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Portón is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Portón performance in the Mexico and how they change over time
See what factors influence El Portón performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Portón' competitors in the Mexico
An analysis of El Portón' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
El Portón, with a market performance percentile of 99, is a leading brand. This high percentile signifies strong market dominance, indicating a significant share of customer visits compared to peers like Mi Viejo Pueblito, Lion Fish, Tacos La Chula Roma, Real San Pedro, RosaNegra | Latin American, and Cuina, who share a similar leading position.
CSAT reflects customer happiness, crucial for loyalty and positive word-of-mouth, influencing repeat business and brand reputation.
El Portón's overall customer satisfaction is 49%, a decrease of 5.9 percentage points year-over-year. While Tabasco, Durango and Querétaro show high satisfaction, the State of Mexico shows a decline. This mixed performance requires targeted improvements in areas with lower CSAT to enhance overall customer loyalty.
Average check indicates customer spending per visit, reflecting menu pricing, customer affluence, and upselling effectiveness.
El Portón's overall average check is 310 MXN, up 5.9% year-over-year. Durango leads at 354.2 MXN. This indicates increased revenue per customer visit, driven by factors like menu updates or changing consumer habits. Analyze the states with lower average checks.
Outlet count indicates brand reach and accessibility, affecting market penetration and revenue potential across different regions.
El Portón has multiple outlets across Mexico, with the State of Mexico having the highest count at 5. Other states, like Zacatecas, Jalisco, Tabasco, Puebla, Durango, Campeche, Michoacán, Baja California and Querétaro each have 1 outlet. This distribution illustrates the brand's geographic presence and market coverage.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning efforts.
El Portón's top competitors based on cross-visitation are VIPS (13.05%), Toks (8.63%), La Casa de Toño (7.30%), Bisquets Obregón (5.75%), and Starbucks (5.09%). This indicates that customers who visit El Portón also frequent these establishments, highlighting direct competitors for market share and customer loyalty.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and customer experience management.
El Portón experiences peak traffic between 10:00 and 17:00, with workload ranging from 57.98 to 61.79. Minimal traffic occurs between 0:00 and 6:00. This data helps optimize staffing during peak hours to improve customer service and operational efficiency.
Consumer segment analysis helps to provide insights for marketing and positioning strategies.
El Portón's consumer base shows a high affinity towards women (index 104) and Gen X (index 184), while men (index 98) and Gen Y (index 88) are under-indexed. This suggests the brand appeals more to Gen X women. Marketing should tailor content to these preferences.