Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Pollo Loco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
See what factors influence El Pollo Loco performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of El Pollo Loco' competitors in the Mexico
An analysis of El Pollo Loco' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants sector.
El Pollo Loco's market performance is in the top 1%, indicating a leading position. This shows strong customer preference compared to peers like KFAlitas, Karne Garibaldi, Café Antoinette, Porco Rosso, Villa Marina Restaurante Tijuana, and Fogo de Chão Brazilian Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand perception in the competitive Cafe & Restaurants industry.
Overall CSAT for El Pollo Loco is 67%, a decrease of 3.3 percentage points year-over-year. Querétaro shows the highest CSAT (80%), while Michoacán has the lowest (60%). CSAT decreased in most states except Coahuila.
Average check reflects spending per customer, crucial for revenue analysis and understanding customer purchasing behavior in the Cafe & Restaurants sector.
The overall average check for El Pollo Loco is 233 MXN, down 3.6% year-over-year. Michoacán has the highest average check (284.4 MXN), while Querétaro has the lowest (209 MXN). Average check remained flat across all states.
Outlet count indicates brand reach and market presence, vital for assessing growth and competitive positioning in Cafe & Restaurants sector.
El Pollo Loco has 42 outlets in Nuevo León, the most of any state. Tamaulipas has 18, Coahuila has 11, Querétaro has 5, and both Michoacán and Durango have 3. Colima, Aguascalientes and San Luis Potosí have 1 each.
Identifying key competitors through cross-visitation patterns is crucial for strategic benchmarking and understanding customer choice within Cafe & Restaurants.
Customers of El Pollo Loco also frequently visit Carl's Jr. (9.76%), Little Caesars Pizza (8.31%), KFC (7.63%), Starbucks (6.40%), and McDonald's (6.40%). These brands are key competitors for El Pollo Loco.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation in the Cafe & Restaurants sector for customer satisfaction.
Traffic workload peaks between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (69.07%). The lowest workload occurs between 1:00 AM and 6:00 AM.
Consumer segments reveal key demographics, enabling targeted marketing strategies and product personalization in the Cafe & Restaurants sector.
Women (69%) are overrepresented among El Pollo Loco consumers. Men are overrepresented as well (120%). Gen X (123%) and Gen Z (246%) show high affinity, while Gen Y (78%) is under-indexed.