Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dunkin' performance in the South Korea and how they change over time
See what factors influence Dunkin' performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the South Korea
An analysis of Dunkin'' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' in South Korea holds a leading market performance at the 99th percentile. This indicates a strong competitive position, signifying high customer preference within the Cafe & Restaurants industry. Peers at the 99th percentile include 대궐막국수 수원직영점, JD BBQ, Halal Korean Restaurant (Home Cooked Meal Gim Soensaeng, 비비빔 BIBIBIM, 마포곱창타운, and Knotted.
Customer satisfaction (CSAT) reflects how pleased customers are with their experiences, directly impacting loyalty and brand reputation.
Dunkin's overall customer satisfaction in South Korea is 58%, a decrease of 14.3 percentage points year-over-year. Customer satisfaction in Gyeonggi state is 67%, with a 2 percentage point increase. Dynamic CSAT data shows fluctuation, peaking in June 2025.
Outlet count indicates brand reach, reflecting expansion strategy and market penetration across different locations.
Dunkin' has a varying number of outlets across South Korean states. Gyeonggi leads with 62 outlets, followed by South Chungcheong with 19. Other states have fewer outlets, indicating varied market presence across regions.
Competitor analysis identifies key rivals, informing strategies to enhance competitive advantage and capture market share.
Dunkin's top competitors in South Korea, based on cross-visitation, are Starbucks (18.75%), Paris Baguette (11.81%), McDonald's (7.64%), Burger King (4.17%), and Outback Steakhouse (3.47%). These brands are frequently visited by Dunkin's customers.
Traffic workload analysis shows peak hours, guiding staffing and resource allocation for optimal customer service and efficiency.
Dunkin' in South Korea experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest point at 4:00 PM (51.29). Traffic is significantly lower during early morning hours, suggesting operational adjustments may be needed.
Understanding consumer segments enables targeted marketing, enhancing relevance and engagement for increased ROI.
Dunkin's customer base in South Korea consists of 66% women. Affinity towards Generation X is 172, indicating high affinity. Gen Y affinity is 94 and Gen Z affinity is 40, meaning lower affinity compared to the average consumer.