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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dunkin' performance in the Chile and how they change over time
See what factors influence Dunkin' performance in the Chile and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the Chile
An analysis of Dunkin'' competitors in the Chile
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Dunkin' holds a leading position in Chile's Cafe & Restaurants industry with a market performance percentile of 99. This indicates strong customer preference. Performance peers include Fuente Chilena, Entre Sabores Café, Bar la Virgen, Gracielo Bar, SushiWeb Quilpué and Domino's Pizza.
Customer satisfaction reflects brand perception. Monitoring changes helps identify areas for service and product improvement.
Dunkin's overall customer satisfaction in Chile is 43%, a 9.3 percentage point decrease year-over-year. Satisfaction varies by region, with Santiago Metropolitan Region at 45%, Valparaiso Region at 31%, and Biobio Region at 27%. The trend shows fluctuations over the observed months.
Average check indicates customer spending per visit. Tracking it helps evaluate pricing strategies and customer value.
Dunkin's overall average check in Chile is 7.9K CLP, a decrease of 8.7% year-over-year. Valparaiso Region shows an average check of 8.1K CLP, while Santiago Metropolitan Region shows 7.8K CLP. The average check fluctuated between 7717.39 CLP and 8229.17 CLP during the observed period.
Outlet count reflects market presence. More outlets can increase brand visibility and accessibility for customers.
Dunkin' has a total of 82 outlets in Chile. The majority (66) are located in the Santiago Metropolitan Region. Other regions include Valparaiso (12), Biobio (9), Antofagasta (4), Los Lagos (4), O'Higgins (3), Los Ríos (3), Coquimbo (3), Arica y Parinacota (2), and Nuble (2).
Knowing your competition and understanding cross-visitation patterns is vital for strategic positioning and marketing.
Dunkin's top competitors in Chile, based on customer cross-visitation, are McDonald's (13.17%), Burger King (7.82%), Starbucks (6.17%), Dominó (2.88%), and Papa Johns Pizza (2.88%). This reveals the competitive landscape and shared customer base.
Traffic workload analysis helps optimize staffing, inventory, and marketing efforts based on peak hours.
Dunkin's peak traffic hours in Chile are between 8:00 and 20:00, with the highest workload between 10:00 and 18:00. A significant workload starts at 8:00 (35.80) and reaches its peak at 17:00 (55.72). Traffic is minimal between 0:00 and 7:00, and after 20:00.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies effectively.
Dunkin's customer base in Chile shows high affinity among women (index 106), suggesting they are overrepresented compared to the average consumer. Men are slightly underrepresented (index 95). Gen X (113) and Gen Y (123) also show high affinity.