Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Chile and how they change over time
See what factors influence McDonald's performance in the Chile and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Chile
An analysis of McDonald's' competitors in the Chile
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
McDonald's in Chile holds a leading market performance percentile of 99. This high percentile signifies a strong market position, indicating that McDonald's captures a dominant share of customer traffic. Competitors like KFC, Dominó, Burger King, Papa Johns Pizza, La Birra Bar, and KAMISUSHI share a similar top-tier positioning.
Customer satisfaction (CSAT) reflects customer happiness. Monitoring CSAT helps brands improve services and build loyalty by addressing concerns effectively.
McDonald's overall customer satisfaction in Chile is 41%, a decrease of 5.7 percentage points year-over-year. The Atacama Region shows the highest CSAT at 65% with a growth of 7.9 percentage points, while Los Ríos has a CSAT of 46% and is experiencing a decline of 8.6 percentage points. This indicates a need to investigate satisfaction drivers and address concerns.
Average check reveals spending per visit. Tracking it helps understand customer spending habits, guiding pricing and promotion strategies for revenue growth.
The average check for McDonald's in Chile is 12.6K CLP, a 3.5% increase year-over-year. The Biobio Region has the highest average check at 15.3K CLP. These values indicate the typical customer expenditure, useful for optimizing menu pricing and promotional offers.
Outlet count indicates market presence. Monitoring it helps assess brand reach and guides expansion strategies to capture more market share.
McDonald's has 67 outlets in the Santiago Metropolitan Region, marking its largest presence in Chile. Valparaiso Region follows with 11 outlets. These numbers help understand the brand's geographical coverage and potential areas for expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine strategies and strengthen competitive advantages in the market.
Burger King (4.94%) has the highest cross-visitation rate with McDonald's customers in Chile, followed by Papa Johns Pizza (4.15%) and Starbucks (3.45%). This data shows the brands that McDonald's customers also frequent, indicating direct competitors and potential partnership opportunities.
Traffic workload reveals peak hours. Knowing traffic patterns helps optimize staffing and resource allocation for better service and customer experience during busy times.
McDonald's in Chile experiences peak traffic workload between 14:00 (64.29) and 19:00 (63.33), with the highest at 15:00 (64.43). Traffic is lowest between 03:00 and 06:00. This data helps to optimize staffing levels and operational efficiency.
Consumer segment analysis by gender and generation allows precise marketing. Affinity insights inform targeted campaigns, boosting engagement and brand resonance.
McDonald's in Chile shows a higher affinity among women (81%) and an over-representation of Gen X (156%) and Gen Z (205%) consumers. This indicates that marketing efforts may resonate more strongly with these groups, while Gen Y (57%) is under-indexed.