Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dominó is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dominó performance in the Chile and how they change over time
See what factors influence Dominó performance in the Chile and how they change over time
Available by subscription
Available by subscription
An analysis of Dominó' competitors in the Chile
An analysis of Dominó' competitors in the Chile
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's foot traffic share, showing competitive strength and customer preference within the industry.
Dominó holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Chile. This indicates a strong market presence and customer preference relative to its peers, including Burger King, KFC, Papa Johns Pizza, McDonald's, La Birra Bar and KAMISUSHI, all of which share this high percentile. Dominó is in the top 1% of brands.
Customer satisfaction is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth through repeat purchases.
Dominó's overall customer satisfaction (CSAT) stands at 66%, a significant 20.5 percentage point increase year-over-year. Regionally, Antofagasta Region shows 100% CSAT, Santiago Metropolitan Region 64%, and Biobio Region 56%. The CSAT has fluctuated from approximately 62% to 71% during the monitored period, indicating varying satisfaction levels.
Average check is vital as it indicates customer spending habits, influencing revenue and profitability strategies for the brand.
Dominó's overall average check is 14K CLP, showing a 26.3% increase year-over-year. By region, Biobio Region has the highest average check at 16.5K CLP. The average check has experienced some fluctuations from approximately 13.4K to 14.4K CLP during the monitored period.
Outlet count indicates brand's market reach and accessibility, shaping distribution strategies and brand visibility within regions.
Dominó has a total of 34 outlets in Chile, with a majority (29) located in the Santiago Metropolitan Region. Other regions with outlets include Biobio (2), Valparaiso (1), Los Lagos (1), and Antofagasta (1). Most Dominó outlets are concentrated in Santiago.
Competitor analysis is key as it identifies direct rivals and customer preferences, informing competitive strategies and market positioning.
Dominó's top competitors based on cross-visitation are McDonald's (6.40%), Starbucks (5.18%), and Burger King (4.27%). KFC and Papa Johns Pizza share the same level of cross-visitation (2.74%). Customers of Dominó also frequent these brands, highlighting their competitive overlap.
Traffic workload by hour shows peak operational times, guiding staffing and resource allocation to optimize customer service and efficiency.
Dominó experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest activity around 2:00 PM. The lowest traffic is observed between midnight and 8:00 AM. Dominó has an increase of traffic between 9:00 AM and 10:00 AM and then a sharp raise from 10:00 AM to 2:00 PM.
Consumer segment insights enable tailored marketing and product strategies, maximizing engagement and brand relevance with different audiences.
Dominó's customer base shows that Women are under-indexed (93) and Men are over-indexed (106). Among generations, Gen X is over-indexed (123), Gen Y is under-indexed (75), and Gen Z is highly over-indexed (161), indicating stronger affinity for Dominó among Gen X, and especially Gen Z, relative to Gen Y.