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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Donut King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Donut King performance in the Australia and how they change over time
See what factors influence Donut King performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Donut King' competitors in the Australia
An analysis of Donut King' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Donut King is a leading brand with a market performance percentile of 99 in Australia's Cafe & Restaurants industry. This indicates a strong market position and customer preference compared to its peers such as Shinara BBQ Buffet, Krispy Kreme, Icy Spicy, MITRAN DA DHABA DURAL, Sir Braxton Chocolate Bar, Wong's Late Night Hot Pot.
CSAT reflects customer happiness, influencing loyalty and brand reputation, and indicating areas for service or product improvement.
Donut King's overall customer satisfaction (CSAT) is 61%, a decrease of 1 percentage point year-over-year. CSAT varies by state: Queensland (74%), Western Australia (70%), New South Wales (66%), Victoria (43%), and Australian Capital Territory (18%). Victoria and ACT show significant CSAT decline.
Average check is crucial for revenue insights, reflecting spending patterns and the effectiveness of pricing and promotional strategies.
Donut King's overall average check is 14.5 AUD, a decrease of 31.2% year-over-year. By state, Victoria has the highest average check (18 AUD), followed by New South Wales (15.6 AUD), Queensland (12.6 AUD), and Western Australia (11.8 AUD).
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential customer accessibility.
Donut King has a significant number of outlets in Australia, with New South Wales leading with 75 outlets, followed by Queensland (60), Victoria (38), Western Australia (7), Tasmania (5), Australian Capital Territory (5), South Australia (2), and Northern Territory (1).
Understanding competitors is key for strategic positioning, revealing customer choices and areas for differentiation and market share growth.
Donut King's top competitors based on customer cross-visitation are McDonald's (17.11%), KFC (8.55%), Gloria Jean's Coffees (5.92%), Subway (5.26%), and Red Rooster (5.26%). This indicates shared customer base and potential areas for competitive differentiation.
Traffic patterns inform staffing and marketing, optimizing operations for peak times and identifying opportunities to boost slow periods.
Donut King experiences peak traffic workload between 7 AM and 4 PM, with the highest activity around 10 AM (57.06%). Traffic is minimal between 10 PM and 5 AM. Operational and marketing strategies should align with these peak and off-peak hours.
Consumer segments drive targeted marketing, aligning products and messages with specific groups to enhance engagement and brand affinity.
Donut King shows high affinity with women (affinity index 130) and Gen Y (affinity index 167). This data suggests these segments are overrepresented among Donut King's consumers, indicating strong engagement. Men are under-indexed.