Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
See what factors influence Domino's Pizza performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Kenya
An analysis of Domino's Pizza' competitors in the Kenya
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Domino's Pizza in Kenya holds a leading market position with a percentile of 98, placing it in the top 2% of brands. This high percentile indicates a strong competitive standing. Performance peers in the same percentile: THE BIGFISH, Harry's Tavern Pub, Ashaki Grill, Shamba Cafe & Shop, Pizza Hut, Oyster Bay.
Tracking the number of outlets shows brand's geographical reach and potential market penetration, reflecting expansion and customer access.
Domino's Pizza in Kenya has outlets in Central Kenya and Coast regions, each with one outlet, indicating limited but present coverage in these areas. The presence in multiple regions helps to reach more customers.
Competitor analysis identifies key players attracting similar customers, aiding in strategic positioning and competitive advantage.
The top competitors of Domino's Pizza in Kenya, based on cross-visitation, are KFC (34.15%), Artcaffé (26.83%), Java House (24.39%), Artcaffé Gastro Bar (21.95%), and Pizza Inn (14.63%). This shows which brands Domino's customers also frequent.
Analyzing traffic workload by hours shows the periods of high and low customer activity, enabling staffing and resource allocation optimization.
Domino's Pizza in Kenya experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity at 3:00 PM (63.49). The lowest workload occurs between 3:00 AM and 7:00 AM, indicating the best times for operational preparations.
Understanding consumer segments by Gender and Generation informs marketing strategies and targeted brand positioning, enhancing engagement and resonance.
Domino's Pizza in Kenya shows high affinity with women (61%) and men (116%). Generationally, the brand resonates more strongly with Gen X (153%) and Gen Y (95%) compared to other generational cohorts. These affinity values help tailor marketing.